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Newsjacking
Season 15 Episode 1
Lately companies have been hijacking breaking news stories to create ads.
When thieves broke into the Louvre with a ladder, the ladder company quickly…
8 months, 2 weeks ago
Putting The Awe in Audio
Season 14 Episode 54
This week, we look at the most creative audio ideas from around the world.
Including a podcast for runners that only works if you’re actually running,…
8 months, 3 weeks ago
The Marketing of Taylor Swift (Taylor's Version)
Season 14 Episode 53
This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift.
She has challenged the status quo a…
9 months ago
Cannabis Marketing
Season 14 Episode 52
This week, we go one toke over the line and look at the emerging world of cannabis marketing.
We start with the question - just how does a plant becom…
9 months, 1 week ago
Disappearing Acts: When Popular Brands Are Discontinued
Season 14 Episode 51
This week, we look at a strange phenomenon happening in Canada.
Well-established brands are suddenly leaving the country.
Kleenex is leaving after near…
9 months, 2 weeks ago
Double Fantasy Guitarist Earl Slick Talks About Lennon
Season 14 Episode 50
December 8th is the 45th anniversary of John Lennon’s death. In this very revealing interview, I talk with Earl Slick, guitarist on Double Fantasy. E…
9 months, 2 weeks ago
Copycat Brands
Season 14 Episode 49
This week, we look at copycat brands.
Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.
You may like Walm…
9 months, 3 weeks ago
Hiding in Plain Sight: The Surprising Influence of Marketing
Season 14 Episode 48
So many things in our world are influenced by marketing.
This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’…
9 months, 4 weeks ago
Nooner Nookie: The Allure of Marketing Freebies
Season 14 Episode 47
For over 100 years, “free” has been one of the most powerful words in the marketing world.
And believe it or not, companies love freebies as much as t…
10 months ago
Brand Envy
Season 14 Episode 46
This week, we take a look at four brands that have found a way to survive for decades.
One company has been entertaining crowds with wax for 200 years…
10 months, 1 week ago