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Copycat Brands
Season 14 Episode 49
This week, we look at copycat brands.
Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.
You may like Walm…
5 months, 3 weeks ago
Hiding in Plain Sight: The Surprising Influence of Marketing
Season 14 Episode 48
So many things in our world are influenced by marketing.
This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’…
6 months ago
Nooner Nookie: The Allure of Marketing Freebies
Season 14 Episode 47
For over 100 years, “free” has been one of the most powerful words in the marketing world.
And believe it or not, companies love freebies as much as t…
6 months, 1 week ago
Brand Envy
Season 14 Episode 46
This week, we take a look at four brands that have found a way to survive for decades.
One company has been entertaining crowds with wax for 200 years…
6 months, 2 weeks ago
The Phrase That Pays: Marketing Contests
Season 14 Episode 45
Marketing contests can be tricky business.
On one hand, contests can be designed to help companies achieve certain business goals.
On the other hand, c…
6 months, 3 weeks ago
Billboards Are Always In Bloom
Season 14 Episode 44
From our Season 12 Archives,
Billboards are one of the biggest creative challenges in the marketing world.
They need to be seven words or less.
They nee…
6 months, 4 weeks ago
Bookmarks
Season 14 Episode 43
Another favourite from our Season 12 Archives.
This week it’s our annual Bookmarks episode.
I read a lot of books to research Under The Influence. But …
7 months ago
Hitting The Road With Marketing Mobiles
Season 14 Episode 42
From our Season 12 Archives... another favourite.
You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on …
7 months, 1 week ago
Johnny Wants The Jet: The Loopy World of Loop Holes
Season 14 Episode 41
There are some very interesting loopholes in the world of marketing.
Because businesses are always looking for an upper hand in a competitive category…
7 months, 2 weeks ago
Touch The Pickle: Marketing Gender Equality
Season 14 Episode 40
If you searched the question:
“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins.
But that’s …
7 months, 3 weeks ago