Podcast Episodes

Singer Dion DiMucci

Season 14 Episode 27

Now that we’ve moved the Beatlology Interviews to its own feed, you might not be caught up. Thought you might like to hear one of my favourite episod…

6 months ago

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The Willy Wonka Secret: Candy Bar Advertising

Season 14 Episode 26

From our Season 12 Archives, one of our favourites.

This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. W…

6 months, 1 week ago

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Selling Love: The Business of Online Dating

Season 14 Episode 25

From our Season 11 Archives, one of our favourites.

This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating servic…

6 months, 3 weeks ago

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Ask Terry 2025

Season 14 Episode 24

This week, it’s our annual Ask Terry episode.

As we do every year, we open the show to questions from our listeners.

 

This week, we’ll answer a questio…

6 months, 4 weeks ago

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Gone in 60 Seconds: Crazy Automobile Stunt Commercials

Season 14 Episode 23

Dramatic car stunts are not just the stuff of movies.

They’re also the stuff of car commercials.

We’ll talk about one ad where skydivers risked their l…

7 months ago

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Yes I Can: Marketing to People with Disabilities

Season 14 Episode 22

This week, we explore how advertisers market to people with disabilities.

 Disabled people are usually ignored in advertising campaigns.

Yet people wit…

7 months, 1 week ago

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Brand Envy (2025)

Season 14 Episode 21

This week, it’s our annual Brand Envy episode.

We look at four brands that I admire.

One is a cosmetics empire started by a woman in an era when women …

7 months, 2 weeks ago

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CAT-alogues & DOG-alogues: Pet Marketing

Season 14 Episode 19

This week, we talk about Pet Marketing.

The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object.

We’…

8 months ago

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Bookmarks 2025

Season 14 Episode 18

This week, it’s our annual “Bookmarks” episode.

We read a lot of books to research this show, and often we stumble on great stories that don’t fit our…

8 months, 1 week ago

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Seizing The Moment

Season 14 Episode 17

This week, we look at how the marketing industry seizes pop culture moments.

We’ll talk about a website that got national attention by making a bold p…

8 months, 2 weeks ago

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