Podcast Episodes

Tools for the Family Jewels: Gender Bending Brands

Season 14 Episode 37

From our Season 12 Archives...

This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing make…

Published on 2 months ago

Hard Days & Golden Knights: The World of Brand Twins

Season 14 Episode 36

From our Season 12 Archives.

Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names.

And they either get along – o…

Published on 2 months, 1 week ago

You Can Check In, But You Can't Check Out: Branded Hotel Rooms

Season 14 Episode 35

From our Season 12 Archives, one of our favourites.

This week, we talk about hotel marketing. 

Specifically, how some hotels attract guests by advertising specific rooms.

Some of those rooms are decorat…

Published on 2 months, 2 weeks ago

Dish Night at the Movies: Marketing Motion Pictures

Season 14 Episode 34

From our Season 12 Archives, one of our favourites

This week, we’re talking about the creative ways Hollywood markets films.

We’ll talk about how a low-budget horror movie got a ton of press just by a…

Published on 2 months, 3 weeks ago

The Very First Episode of "Backstage at the Vinyl Cafe" Podcast

Season 14 Episode 33

People often tell me they love the storytelling in Under the Influence.  One of my favourite storytellers of all time is the late, great Stuart McLean. Which is why it’s been such a joy for our netwo…

Published on 2 months, 3 weeks ago

When You've Got It, Flaunt It: The George Lois Story

Season 14 Episode 32

From our Season 12 Archives, one of our favourites.

In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elec…

Published on 3 months ago

Gold, Silver & Spinach: TV Shows As Marketing

Season 14 Episode 31

From our Season 12 Archives.... one of our favourites.

With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial…

Published on 3 months, 1 week ago

History of the Goalie Mask

Season 14 Episode 30

We thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history of the goalie mask. Coaches didn’t want them, managers rej…

Published on 3 months, 2 weeks ago

Long Overdue: The Creative Boom of Library Marketing

Season 14 Episode 29

From our Season 11 Archives, one of our favourites.

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a li…

Published on 3 months, 3 weeks ago

Fish Where The Fish Are: Surprising Help Wanted Ads

Season 14 Episode 28

From our Season 12 Archives, one of our favourites.

This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to bu…

Published on 4 months ago