Podcast Episodes

Seeing Is Believing: The Power of Demonstration Commercials - Part Two

Season 15 Episode 27

An encore episode of Under The Influence.... one of our favourites.

Last week, we talked about the best historic demonstration commercials of all time…

2 months, 2 weeks ago

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Seeing Is Believing: The Power of Demonstration Commercials

Season 15 Episode 26

An encore episode of Under The Influence.... one of our favourites.

This week, I ask a dozen of the top creative directors in the advertising business…

2 months, 3 weeks ago

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Ask Terry 2026

Season 15 Episode 25

This week, we open the show up to our listeners, and answer your very interesting questions.

Ever wonder why gas station prices always include decimal…

3 months ago

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Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026

Season 15 Episode 24

This week, we look at the level of advertising creativity north of the border.

We’ll talk about a campaign that used real “sleep talking” to sell matt…

3 months, 1 week ago

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Flexi Discs

Season 15 Episode 23

This week, we look at a humble marketing tool.

The Flexi Disc.

These razor-thin, flexible vinyl records had poor sound quality, but they helped sell ca…

3 months, 2 weeks ago

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Joe Sedelmaier Tribute

Season 15 Episode 22

This week, we pay tribute to one of the greatest commercial directors in the ad business.

You may not know the late Joe Sedelmaier by name, but you ce…

3 months, 3 weeks ago

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Newsjacking

Season 15 Episode 21

This encore episode of Under The Influence is one of our favourites of 2026.

Lately, companies have been hijacking breaking news stories to create ads…

3 months, 4 weeks ago

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Bookmarks 2026

Season 15 Episode 20

This week, it’s our annual Bookmarks episode.

We read a lot of books to research this show. And this episode is dedicated to the great stories that di…

4 months ago

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Terry Guests on "White Coat, Black Art" with Dr. Brian Goldman

Season 15 Episode 1003

We're dropping an interview I recently did with Dr. Brian Goldman, host of White Coat, Black Art, an excellent CBC radio show and podcast into our fe…

4 months, 1 week ago

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Debut Commercials - Part Two

Season 15 Episode 19

It’s part two of our episode that revisits the very first commercials ever produced for famous products.

From the very first commercial for something …

4 months, 1 week ago

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