Podcast Episodes

Gone in 60 Seconds: Crazy Automobile Stunt Commercials

Season 14 Episode 23

Dramatic car stunts are not just the stuff of movies.

They’re also the stuff of car commercials.

We’ll talk about one ad where skydivers risked their lives spelling out the word “Honda” in the sky, a c…

Published on 2 months, 2 weeks ago

Yes I Can: Marketing to People with Disabilities

Season 14 Episode 22

This week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns. Yet people with disabilities control half a trillion dollars in…

Published on 2 months, 3 weeks ago

Brand Envy (2025)

Season 14 Episode 21

This week, it’s our annual Brand Envy episode.

We look at four brands that I admire.

One is a cosmetics empire started by a woman in an era when women couldn’t even vote.

One is a band I have a soft spo…

Published on 2 months, 4 weeks ago

CAT-alogues & DOG-alogues: Pet Marketing

Season 14 Episode 19

 This week, we talk about Pet Marketing.

The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object.

We’ll listen to a pet food campaign that had dogs co…

Published on 3 months, 1 week ago

Bookmarks 2025

Season 14 Episode 18

This week, it’s our annual “Bookmarks” episode.

We read a lot of books to research this show, and often we stumble on great stories that don’t fit our regular episodes.

So we save them up for this sh…

Published on 3 months, 2 weeks ago

Seizing The Moment

Season 14 Episode 17

This week, we look at how the marketing industry seizes pop culture moments.

We’ll talk about a website that got national attention by making a bold prediction about a TV show.

How A1 Steak Sauce caugh…

Published on 3 months, 3 weeks ago

A Moment I'll Never Forget: The Power of PSAs

Season 14 Episode 16

This week, we look at public service announcements.

PSAs have to compete with - not just other PSAs - but with all other commercials out there.

And do it with an iota of the budget. It requires excep…

Published on 4 months ago

Brand Strategist & Author Peter Wilken

Season 14 Episode 1019

Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested in…

Published on 4 months ago

Interview with Author & Arkells Frontman Max Kerman

Season 14 Episode 1018

Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he p…

Published on 4 months, 1 week ago

Brand, James Brand

Season 14 Episode 15

It was big news recently that Amazon is taking over creative control of the James Bond franchise.

So this week, we look at how James Bond has been employed to pitch products over the years.

From high…

Published on 4 months, 1 week ago