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Rage Marketing: Monetizing The Fury
Season 15 Episode 4
This week, we look at “Rage Marketing.”
Where a company or organization intentionally provokes the public to get angry. And hopefully spend money.
We’l…
3 months, 4 weeks ago
Clapback Advertising: The Art of the Response Ad
Season 15 Episode 3
This week, we look at “Clapback Ads.”
A clapback ad is a response or retaliation to another commercial.
We’ll talk about a Canadian province that took …
4 months ago
Fakevertising
Season 15 Episode 2
The world of marketing has discovered there’s money to be made in creating fake ads.
But, they’re not trying to fool you - they’re trying to entertain…
4 months, 1 week ago
Lend us your ears – we have some exciting news
You asked, we listened.
For the first time ever, both Android and Apple users can now get access to our exclusive subscriber-only bonus option. And we…
4 months, 2 weeks ago
Newsjacking
Season 15 Episode 1
Lately companies have been hijacking breaking news stories to create ads.
When thieves broke into the Louvre with a ladder, the ladder company quickly…
4 months, 2 weeks ago
Putting The Awe in Audio
Season 14 Episode 54
This week, we look at the most creative audio ideas from around the world.
Including a podcast for runners that only works if you’re actually running,…
4 months, 3 weeks ago
The Marketing of Taylor Swift (Taylor's Version)
Season 14 Episode 53
This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift.
She has challenged the status quo a…
5 months ago
Cannabis Marketing
Season 14 Episode 52
This week, we go one toke over the line and look at the emerging world of cannabis marketing.
We start with the question - just how does a plant becom…
5 months, 1 week ago
Disappearing Acts: When Popular Brands Are Discontinued
Season 14 Episode 51
This week, we look at a strange phenomenon happening in Canada.
Well-established brands are suddenly leaving the country.
Kleenex is leaving after near…
5 months, 2 weeks ago
Double Fantasy Guitarist Earl Slick Talks About Lennon
Season 14 Episode 50
December 8th is the 45th anniversary of John Lennon’s death. In this very revealing interview, I talk with Earl Slick, guitarist on Double Fantasy. E…
5 months, 3 weeks ago