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Tools for the Family Jewels: Gender Bending Brands
Tools for the Family Jewels: Gender Bending Brands

Season 14 Episode 37

From our Season 12 Archives...


This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approa…

3 months, 4 weeks ago

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Hard Days & Golden Knights: The World of Brand Twins
Hard Days & Golden Knights: The World of Brand Twins

Season 14 Episode 36

From our Season 12 Archives.


Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up…

4 months ago

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You Can Check In, But You Can't Check Out: Branded Hotel Rooms
You Can Check In, But You Can't Check Out: Branded Hotel Rooms

Season 14 Episode 35

From our Season 12 Archives, one of our favourites.


This week, we talk about hotel marketing. 

Specifically, how some hotels attract guests by advertis…

4 months, 1 week ago

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Dish Night at the Movies: Marketing Motion Pictures
Dish Night at the Movies: Marketing Motion Pictures

Season 14 Episode 34

From our Season 12 Archives, one of our favourites


This week, we’re talking about the creative ways Hollywood markets films.

 

We’ll talk about how a lo…

4 months, 2 weeks ago

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The Very First Episode of "Backstage at the Vinyl Cafe" Podcast
The Very First Episode of "Backstage at the Vinyl Cafe" Podcast

Season 14 Episode 33

People often tell me they love the storytelling in Under the Influence.  One of my favourite storytellers of all time is the late, great Stuart McLea…

4 months, 2 weeks ago

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When You've Got It, Flaunt It: The George Lois Story
When You've Got It, Flaunt It: The George Lois Story

Season 14 Episode 32

From our Season 12 Archives, one of our favourites.


In this episode, we talk about one of the legends of the advertising business – George Lois. Out-s…

5 months ago

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Gold, Silver & Spinach: TV Shows As Marketing
Gold, Silver & Spinach: TV Shows As Marketing

Season 14 Episode 31

From our Season 12 Archives.... one of our favourites.


With multiple ways to skip commercials at our fingertips, advertisers have found a new way to r…

5 months, 1 week ago

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History of the Goalie Mask
History of the Goalie Mask

Season 14 Episode 30

We thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history of the g…

5 months, 2 weeks ago

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Long Overdue: The Creative Boom of Library Marketing
Long Overdue: The Creative Boom of Library Marketing

Season 14 Episode 29

From our Season 11 Archives, one of our favourites.


This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’…

5 months, 3 weeks ago

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Fish Where The Fish Are: Surprising Help Wanted Ads
Fish Where The Fish Are: Surprising Help Wanted Ads

Season 14 Episode 28

From our Season 12 Archives, one of our favourites.


This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about ho…

5 months, 4 weeks ago

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