Podcast Episodes

Commercial Outtakes & Bloopers

Season 14 Episode 14

This week, we have some fun and listen to commercial outtakes.

Just like the movies, there are multiple takes, lots of pressure, and mistakes happen.

Sometimes actors get the words all mixed up to hi…

Published on 4 months, 2 weeks ago

Two Minutes For Looking So Good: Star Athlete Endorsements

Season 14 Episode 13

This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time.

We’ll talk about a Rocket Richard commercial that spawned a catchphrase that ne…

Published on 4 months, 3 weeks ago

Busiest Day Of The Year

Season 14 Episode 12

This week, we ask an interesting question:

What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards, restaurants and dating apps?

What is the busiest…

Published on 4 months, 4 weeks ago

Brand Envy #Canada

Season 14 Episode 11

This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll look at what may be the most successful global retai…

Published on 5 months ago

Orchestrating Elections: Political Campaign Songs

Season 14 Episode 10

This week, we take a look at one of the tools of political marketing – the campaign song.

Politicians have used songs going all the way back to at least the 1700s.

Sometimes the songs are written exp…

Published on 5 months, 1 week ago

Recorded Live in Toronto: Wicked Brand Fails of 2024

Season 14 Episode 9

Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024.

We’ll talk about when Apple launched its thinnest computer ever, which led to a big fa…

Published on 5 months, 2 weeks ago

Putting the Motion in Motion Pictures: Movie Theatre Marketing

Season 14 Episode 8

Today, movie theatres have to compete with home theatre systems and streaming services.

This week, we look at how cinemas are transforming to attract more movie goers.

To survive, theatres now offer re…

Published on 5 months, 3 weeks ago

Forbidden Branding

Season 14 Episode 7

There are things in the world of marketing that are forbidden.

It’s illegal to use certain sounds, for example. If an advertiser does use them, they are heavily fined.

In some countries, there are rule…

Published on 6 months ago

SNL & Commercial Parodies (Encore)

Season 14 Episode 1017

During SNL's recent 50th anniversary special, it showed a montage of their famous commercial parodies. Here’s an episode that talks about those and many others - and how SNL influenced the ad writers…

Published on 6 months, 1 week ago

Hug the Cactus: Advertising to Haters

Season 14 Episode 6

This week, we look at how some companies advertise to haters.

Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them int…

Published on 6 months, 1 week ago