Podcast Episodes

Singer Dion DiMucci

Season 14 Episode 27

Now that we’ve moved the Beatlology Interviews to its own feed, you might not be caught up. Thought you might like to hear one of my favourite episodes - singer Dion DiMucci is one of only five peopl…

Published on 4 months, 1 week ago

The Willy Wonka Secret: Candy Bar Advertising

Season 14 Episode 26

From our Season 12 Archives, one of our favourites.

This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We'll talk about how the movie Willy Wonka and the …

Published on 4 months, 2 weeks ago

Selling Love: The Business of Online Dating

Season 14 Episode 25

From our Season 11 Archives, one of our favourites.

This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more a…

Published on 4 months, 3 weeks ago

Ask Terry 2025

Season 14 Episode 24

This week, it’s our annual Ask Terry episode.

As we do every year, we open the show to questions from our listeners.

This week, we’ll answer a question about the longest-lasting slogans in history, w…

Published on 5 months ago

Gone in 60 Seconds: Crazy Automobile Stunt Commercials

Season 14 Episode 23

Dramatic car stunts are not just the stuff of movies.

They’re also the stuff of car commercials.

We’ll talk about one ad where skydivers risked their lives spelling out the word “Honda” in the sky, a c…

Published on 5 months, 1 week ago

Yes I Can: Marketing to People with Disabilities

Season 14 Episode 22

This week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns. Yet people with disabilities control half a trillion dollars in…

Published on 5 months, 2 weeks ago

Brand Envy (2025)

Season 14 Episode 21

This week, it’s our annual Brand Envy episode.

We look at four brands that I admire.

One is a cosmetics empire started by a woman in an era when women couldn’t even vote.

One is a band I have a soft spo…

Published on 5 months, 3 weeks ago

CAT-alogues & DOG-alogues: Pet Marketing

Season 14 Episode 19

 This week, we talk about Pet Marketing.

The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object.

We’ll listen to a pet food campaign that had dogs co…

Published on 6 months ago

Bookmarks 2025

Season 14 Episode 18

This week, it’s our annual “Bookmarks” episode.

We read a lot of books to research this show, and often we stumble on great stories that don’t fit our regular episodes.

So we save them up for this sh…

Published on 6 months, 1 week ago

Seizing The Moment

Season 14 Episode 17

This week, we look at how the marketing industry seizes pop culture moments.

We’ll talk about a website that got national attention by making a bold prediction about a TV show.

How A1 Steak Sauce caugh…

Published on 6 months, 2 weeks ago