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Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026

Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026

Season 15 Episode 24 Published 3 months, 1 week ago
Description

This week, we look at the level of advertising creativity north of the border.

We’ll talk about a campaign that used real “sleep talking” to sell mattresses.

We’ll explore a remarkable idea that transformed the annual migration of penguins into a protest march.

And we’ll look at a campaign that convinced people to donate to a cause that started 45 years ago, but had faded from memory.


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