Podcast Episodes
Back to Search
Orchestrating Elections: Political Campaign Songs
Season 14 Episode 10
This week, we take a look at one of the tools of political marketing – the campaign song.
Politicians have used songs going all the way back to at lea…
1 year, 2 months ago
Recorded Live in Toronto: Wicked Brand Fails of 2024
Season 14 Episode 9
Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024.
We’ll talk about when Apple launched…
1 year, 2 months ago
Putting the Motion in Motion Pictures: Movie Theatre Marketing
Season 14 Episode 8
Today, movie theatres have to compete with home theatre systems and streaming services.
This week, we look at how cinemas are transforming to attract …
1 year, 2 months ago
Forbidden Branding
Season 14 Episode 7
There are things in the world of marketing that are forbidden.
It’s illegal to use certain sounds, for example. If an advertiser does use them, they a…
1 year, 3 months ago
SNL & Commercial Parodies (Encore)
Season 14 Episode 1017
During SNL's recent 50th anniversary special, it showed a montage of their famous commercial parodies. Here’s an episode that talks about those and m…
1 year, 3 months ago
Hug the Cactus: Advertising to Haters
Season 14 Episode 6
This week, we look at how some companies advertise to haters.
Every advertiser gets negative comments on social media. Some brands shrink away – and s…
1 year, 3 months ago
Strange Smells: The Marketing of Unusual Fragrances
Season 14 Episode 5
This week, we take a whiff of some of the strangest fragrances being marketed today.
Choosing a perfume or cologne is a form of personal expression. W…
1 year, 3 months ago
Purple Comb-Overs: The Power of Personal Style
Season 14 Episode 4
This week, we talk about some of the most interesting people throughout history – and the fact they all had a consistent personal style.
Consistency i…
1 year, 3 months ago
The Iceman Cometh: How Ice Transformed Our Lives
Season 14 Episode 3
This week, we look at the marketing of ICE.
It may sound like a strange topic, but our obsession with ice - as a product - is only 200 years old.
The h…
1 year, 4 months ago
Last Chance Tourism
Season 14 Episode 2
This week, we take a look at Last Chance Tourism.
Tourism companies around the world have started to advertise specific destinations to travelers, bec…
1 year, 4 months ago