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Interview with Author & Arkells Frontman Max Kerman
Season 14 Episode 1018
Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all…
1 year, 5 months ago
Brand, James Brand
Season 14 Episode 15
It was big news recently that Amazon is taking over creative control of the James Bond franchise.
So this week, we look at how James Bond has been emp…
1 year, 5 months ago
Commercial Outtakes & Bloopers
Season 14 Episode 14
This week, we have some fun and listen to commercial outtakes.
Just like the movies, there are multiple takes, lots of pressure, and mistakes happen.
S…
1 year, 5 months ago
Two Minutes For Looking So Good: Star Athlete Endorsements
Season 14 Episode 13
This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time.
We’ll talk about a Rocket Rich…
1 year, 5 months ago
Busiest Day Of The Year
Season 14 Episode 12
This week, we ask an interesting question:
What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards,…
1 year, 5 months ago
Brand Envy #Canada
Season 14 Episode 11
This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll lo…
1 year, 6 months ago
Orchestrating Elections: Political Campaign Songs
Season 14 Episode 10
This week, we take a look at one of the tools of political marketing – the campaign song.
Politicians have used songs going all the way back to at lea…
1 year, 6 months ago
Recorded Live in Toronto: Wicked Brand Fails of 2024
Season 14 Episode 9
Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024.
We’ll talk about when Apple launched…
1 year, 6 months ago
Putting the Motion in Motion Pictures: Movie Theatre Marketing
Season 14 Episode 8
Today, movie theatres have to compete with home theatre systems and streaming services.
This week, we look at how cinemas are transforming to attract …
1 year, 6 months ago
Forbidden Branding
Season 14 Episode 7
There are things in the world of marketing that are forbidden.
It’s illegal to use certain sounds, for example. If an advertiser does use them, they a…
1 year, 7 months ago