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Die Another Day: Reviving Old Commercials
Season 13 Episode 21
Occasionally, an old advertising campaign is brought back from the dead.
Even if it has been off the air for decades.
This week, we’ll discuss a recurr…
2 years ago
Bookmarks 2024
Season 13 Episode 20
This week it’s our annual Bookmarks episode.
We read a lot of books to research Under The Influence.
But there’s never enough room to include all the …
2 years ago
Record the Under the Influence Fun Fact
Season 13
Under the Influence fans know that at the very end of each episode there’s a Fun Fact – an interesting little tidbit related to the show. Well, this …
2 years ago
The Gong Show: Ads That Could Never (Ever) Run Today
Season 13 Episode 18
This week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today.
They are either so pol…
2 years ago
Cars Are The Stars: Automobile Brands in Hollywood
Season 13 Episode 17
Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars.
We’ll look back …
2 years, 1 month ago
Ham on Wry: Sandwich Board Advertising
Season 13 Episode 16
Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising:
The sandwich board.
They have been around for o…
2 years, 1 month ago
Pants on Fire: When Customers Lie to Marketers
Season 13 Episode 15
Customers often lie to companies in surveys, polls and focus groups.
Yet advertisers rely on that flawed and false feedback to market brands and creat…
2 years, 1 month ago
Cheeky Advertising
Season 13 Episode 14
80% of all advertising is ignored.
That’s why some advertisers employ cheeky advertising.
It’s usually bold – outrageous – and sometimes even rude – bu…
2 years, 1 month ago
Billionaire Tourism
Season 13 Episode 13
Most tourism marketing aims at the largest audience possible.
This week, we look at a sub-category aimed at the smallest audience possible:
Billionaire…
2 years, 2 months ago
When You're This Big, They Call you Mister
Season 13 Episode 11
There are some time-honored honorifics in the world of marketing.
“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.
Like Colonel San…
2 years, 2 months ago