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Terry Interviews Arkells Lead Singer Max Kerman
Season 13 Episode 1002
Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive…
2 years, 2 months ago
Buy-O-Pics: When Brands Become Movies
Season 13 Episode 10
As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular.
“Barbie” is breaking box office records.
“Air” tel…
2 years, 2 months ago
Seeing is Believing: The Power of Demonstration Commercials - Part 2
Season 13 Episode 9
Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.
Like an air freshen…
2 years, 2 months ago
Seeing is Believing: The Power of Demonstration Commercials
Season 13 Episode 8
This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever see…
2 years, 3 months ago
Putting the Awe in Audio
Season 13 Episode 6
This week, we look at the most creative audio ideas from around the world.
Including a podcast for runners that only works if you’re actually running…
2 years, 3 months ago
Terry talks with a Cannabis Producer
Season 13 Episode 1001
Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category.
As a result of t…
2 years, 3 months ago
The Marketing of Taylor Swift: (Taylor's Version)
Season 13 Episode 5
This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.
She has challenged the status quo a…
2 years, 3 months ago
Cannabis Marketing
Season 13 Episode 4
This week, we go one toke over the line and look at the emerging world of cannabis marketing.
We start with the question - just how does a plant becom…
2 years, 4 months ago
When Bad Commercials Become Cult Classics: Live Recording from Reid's Distillery
Season 13 Episode 3
Recently, we recorded a live show at Reid’s Distillery in Toronto. Reid’s is a great gin joint, and the vibe is a cool lounge with vintage tables and…
2 years, 4 months ago
Copycat Brands
Season 13 Episode 2
This week, we look at copycat brands.
Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.
You may like Walm…
2 years, 4 months ago