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Seeing is Believing: The Power of Demonstration Commercials
Season 13 Episode 8
This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever see…
2 years, 7 months ago
Putting the Awe in Audio
Season 13 Episode 6
This week, we look at the most creative audio ideas from around the world.
Including a podcast for runners that only works if you’re actually running…
2 years, 7 months ago
Terry talks with a Cannabis Producer
Season 13 Episode 1001
Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category.
As a result of t…
2 years, 7 months ago
The Marketing of Taylor Swift: (Taylor's Version)
Season 13 Episode 5
This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.
She has challenged the status quo a…
2 years, 8 months ago
Cannabis Marketing
Season 13 Episode 4
This week, we go one toke over the line and look at the emerging world of cannabis marketing.
We start with the question - just how does a plant becom…
2 years, 8 months ago
When Bad Commercials Become Cult Classics: Live Recording from Reid's Distillery
Season 13 Episode 3
Recently, we recorded a live show at Reid’s Distillery in Toronto. Reid’s is a great gin joint, and the vibe is a cool lounge with vintage tables and…
2 years, 8 months ago
Copycat Brands
Season 13 Episode 2
This week, we look at copycat brands.
Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.
You may like Walm…
2 years, 8 months ago
Disappearing Acts: When Popular Brands Are Discontinued
Season 13 Episode 1
To kick off our 2024 season, we look at a strange phenomenon happening in Canada.
Well-established brands are suddenly leaving the country.
Kleenex is…
2 years, 8 months ago
We're back January 6th
Happy New Year. We have a fun 2024 season planned for you. Here'a a sneak peek at what's in store...
We know you want to listen to all the ads in th…
2 years, 9 months ago
Sounds That Sell
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Every once in a while, we drop an interes…
2 years, 9 months ago