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Even More Remarkable Brands
Even More Remarkable Brands

This week, we feature our annual look at Five Remarkable Brands: A certain scientist who is such a powerful brand that he has displaced other great t…

3 years, 1 month ago

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Mad Women
Mad Women

This week, we look at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famo…

3 years, 2 months ago

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S3E05 - Marketing Rock and Roll, Part Two
S3E05 - Marketing Rock and Roll, Part Two

This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of M…

3 years, 2 months ago

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Burn The Boats: Brands That Risked and Won
Burn The Boats: Brands That Risked and Won

This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – inclu…

3 years, 2 months ago

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Ageism In Advertising
Ageism In Advertising

This episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, becaus…

3 years, 3 months ago

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Rejecting Colonel Harland Sanders
Rejecting Colonel Harland Sanders

One our favourite episodes from our sister podcast, We Regret To Inform You: The Rejection Podcast is the inspiring story of Colonel Harland Sanders,…

3 years, 3 months ago

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The Commercials You Grew Up With
The Commercials You Grew Up With

This week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists …

3 years, 4 months ago

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S3E04 - Marketing Rock and Roll, Part One
S3E04 - Marketing Rock and Roll, Part One

In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel T…

3 years, 4 months ago

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AOP Goes to the Movies
AOP Goes to the Movies

This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies th…

3 years, 4 months ago

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Marketing Pioneers
Marketing Pioneers

In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond ring…

3 years, 4 months ago

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