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Cars Are The Stars: Automobile Brands in Hollywood
Season 13 Episode 17
Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars.
We’ll look back …
2 years, 5 months ago
Ham on Wry: Sandwich Board Advertising
Season 13 Episode 16
Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising:
The sandwich board.
They have been around for o…
2 years, 5 months ago
Pants on Fire: When Customers Lie to Marketers
Season 13 Episode 15
Customers often lie to companies in surveys, polls and focus groups.
Yet advertisers rely on that flawed and false feedback to market brands and creat…
2 years, 5 months ago
Cheeky Advertising
Season 13 Episode 14
80% of all advertising is ignored.
That’s why some advertisers employ cheeky advertising.
It’s usually bold – outrageous – and sometimes even rude – bu…
2 years, 5 months ago
Billionaire Tourism
Season 13 Episode 13
Most tourism marketing aims at the largest audience possible.
This week, we look at a sub-category aimed at the smallest audience possible:
Billionaire…
2 years, 6 months ago
When You're This Big, They Call you Mister
Season 13 Episode 11
There are some time-honored honorifics in the world of marketing.
“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.
Like Colonel San…
2 years, 6 months ago
Terry Interviews Arkells Lead Singer Max Kerman
Season 13 Episode 1002
Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive…
2 years, 6 months ago
Buy-O-Pics: When Brands Become Movies
Season 13 Episode 10
As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular.
“Barbie” is breaking box office records.
“Air” tel…
2 years, 6 months ago
Seeing is Believing: The Power of Demonstration Commercials - Part 2
Season 13 Episode 9
Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.
Like an air freshen…
2 years, 6 months ago
Seeing is Believing: The Power of Demonstration Commercials
Season 13 Episode 8
This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever see…
2 years, 7 months ago