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S1E25 - Ask Terry 2012
Season 1 Episode 25
In this final episode of the season, Terry answers listener questions about the advertising industry. Some of the very insightful questions include: …
13 years, 11 months ago
S1E24 - Striking Images: Matchbook Advertising
Season 1 Episode 24
There was a time when the humble matchbook was the top advertising medium in North America. They were handy, colourful, cheap and even a moderate smo…
13 years, 11 months ago
S1E23 - It's The Little Things
Season 1 Episode 23
This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels…
14 years ago
S1E22 - LGBTQ Advertising: Chasing The Pink Dollar
Season 1 Episode 22
The gay community will spend over $800 billion dollars this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry…
14 years ago
S1E21 - Books, Books, Books
Season 1 Episode 21
This is my annual look at some of my favourite books. We'll look at a new book, titled, "Mad Women," written by an original Mad Woman from the 60s er…
14 years ago
S1E20 - Sorry Seems To Be The Smartest Word: When Brands Apologize
Season 1 Episode 20
Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens.…
14 years ago
S1E19 - Brand Envy 2012
Season 1 Episode 19
This is my annual celebration of the brands I envy. They aren't necessarily the most hip or most current, or even the number one brand in their categ…
14 years, 1 month ago
S1E18 - Colour Schemes: How Colours Make You Buy
Season 1 Episode 18
In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may …
14 years, 1 month ago
S1E17 - Hypertargeting
Season 1 Episode 17
"Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers…
14 years, 1 month ago
S1E16 - Sex In Advertising
Season 1 Episode 16
The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign…
14 years, 1 month ago