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S1E16 - Sex In Advertising
Season 1 Episode 16
The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign…
14 years, 1 month ago
S1E15 - Charlie Bit My Ad: When Advertising Works Too Well
Season 1 Episode 15
Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My…
14 years, 1 month ago
S1E14 - Mascots
Season 1 Episode 14
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant di…
14 years, 2 months ago
S1E13 - When Brands Houdini
Season 1 Episode 13
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant di…
14 years, 2 months ago
S1E12 - Handcuffed By Brand Image
Season 1 Episode 12
This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand im…
14 years, 2 months ago
S1E11 - Accidental Brands
Season 1 Episode 11
It may surprise you to know that many famous brands were invented completely by accident. They weren't the result of years of research, or painstakin…
14 years, 2 months ago
S1E10 - Marketing In A Crisis
Season 1 Episode 10
When companies are hit with a crisis, it can be a defining moment. In the world of marketing, it's an all-hands-on-deck situation - because communica…
14 years, 3 months ago
S1E09 - Movie Marketing
Season 1 Episode 9
This week, we explore the critical importance of movie trailers to a film's success. Hollywood now spends an average of $32 million per movie to adve…
14 years, 3 months ago
S1E08 - The Marketing Genius of Steve Jobs, Part 2
Season 1 Episode 8
This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being banished for 12 years and his…
14 years, 3 months ago
S1E07 - The Marketing Genius of Steve Jobs, Part 1
Season 1 Episode 7
This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great m…
14 years, 3 months ago