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S1E20 - Sorry Seems To Be The Smartest Word: When Brands Apologize
Season 1 Episode 20
Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens.…
14 years, 4 months ago
S1E19 - Brand Envy 2012
Season 1 Episode 19
This is my annual celebration of the brands I envy. They aren't necessarily the most hip or most current, or even the number one brand in their categ…
14 years, 4 months ago
S1E18 - Colour Schemes: How Colours Make You Buy
Season 1 Episode 18
In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may …
14 years, 4 months ago
S1E17 - Hypertargeting
Season 1 Episode 17
"Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers…
14 years, 4 months ago
S1E16 - Sex In Advertising
Season 1 Episode 16
The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign…
14 years, 5 months ago
S1E15 - Charlie Bit My Ad: When Advertising Works Too Well
Season 1 Episode 15
Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My…
14 years, 5 months ago
S1E14 - Mascots
Season 1 Episode 14
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant di…
14 years, 5 months ago
S1E13 - When Brands Houdini
Season 1 Episode 13
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant di…
14 years, 5 months ago
S1E12 - Handcuffed By Brand Image
Season 1 Episode 12
This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand im…
14 years, 6 months ago
S1E11 - Accidental Brands
Season 1 Episode 11
It may surprise you to know that many famous brands were invented completely by accident. They weren't the result of years of research, or painstakin…
14 years, 6 months ago