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S3E09 - Have It Your Way: How Mass Customization Is Changing Marketing
Season 3 Episode 9
After a 100 years of Mass Production - where one size fit all - 21st century marketing is moving to Mass Customization - letting you custom-design ev…
12 years, 6 months ago
S3E07 - Ambush Marketing
Season 3 Episode 7
This week, we look at Ambush Marketing. It's a form of marketing where a brand tried to connect itself with an event like the FIFA World Cup - but WI…
12 years, 7 months ago
S3E06 - Marketing The Olympics
Season 3 Episode 6
Just in time for the Sochi Olympics, we take the opportunity to look at the big-money world of Olympic advertising.
From the very first Olympic spons…
12 years, 7 months ago
S3E03 - Cause Marketing
Season 3 Episode 3
Unlike public service announcements or corporate philanthropy, Cause Marketing is when a Not-For-Profit organization teams up with a For-Profit compa…
12 years, 8 months ago
S3E02 - The Psychology of Price
Season 3 Episode 2
In this episode, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy …
12 years, 8 months ago
S3E01 - Looking Out For Number One
Season 3 Episode 1
In our first episode of Season 3, we explore #1 Brands. We'll look at popular categories and identify the runaway best-selling brands and analyze why…
12 years, 8 months ago
S2E25 - Dear Terry
Season 2 Episode 25
It's our last episode of the season. And every year, we turn our annual season finale over to listeners and answer their questions about advertising.…
13 years, 3 months ago
S2E24 - This I Know
Season 2 Episode 24
This penultimate show of the season features the various lessons I've learned over the course of my 30-year advertising career. From the fact small b…
13 years, 3 months ago
S2E21 - Nobody's Dead Anymore: Marketing Deceased Celebrities
Season 2 Episode 21
It’s become a $2 billion dollar industry. And the marketing of dead celebrities not only attracts lots of big brands, but lots of controversy.
We’ll t…
13 years, 4 months ago
S2E20 - Real Time Advertising
Season 2 Episode 20
This episode explores the arrival of real-time advertising. Over the past 100 years, advertisers could never respond to an event or opportunity in mi…
13 years, 4 months ago