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S2E11 - Tales of Customer Service
Season 2 Episode 11
We’re on the hunt for great companies that went out of their way to treat their customers well. From an amusement park that delivered such superior c…
13 years, 2 months ago
S2E10 - Billion Dollar Brands
Season 2 Episode 10
There are millions of successful brands in the world, but very few of them are in the exclusive billion dollar club. We'll test your ability to guess…
13 years, 2 months ago
S2E09 - Marketing Stunts
Season 2 Episode 9
This week we look at Marketing Stunts.
Many brands try to get into the Guinness Book Of World Records as a marketing strategy. With that in mind, we’l…
13 years, 2 months ago
S2E08 - Coming Soon: The Art of the Movie Trailer
Season 2 Episode 8
This week, just in time for the Oscars - we take our annual look at creative movie trailers. We’ll see how Walt Disney convinced the public to watch…
13 years, 3 months ago
S2E05 - Buy Less: How Some Companies Profit By Asking You to Spend Less
Season 2 Episode 5
This week on Under The Influence, we look at the companies that actually profit by asking you to BUY LESS.
We’ll explore a burger company that asks it…
13 years, 3 months ago
S2E04 - Radio Is Dead: Long Live Radio
Season 2 Episode 4
This week on Under The Influence, we look at the incredible creativity happening in radio advertising today.
Many advertisers think radio is yesterday…
13 years, 4 months ago
S2E03 - Timing Is Everything
Season 2 Episode 3
This week, we look at the critical importance of timing in marketing.
It’s one thing to put the right message in front of the right person, but it’s a…
13 years, 4 months ago
S2E02 - A Prize In Every Box: Box-Tops, Toys and Free Prizes
Season 2 Episode 2
Remember when you were growing up, and you’d find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple of modern ma…
13 years, 4 months ago
S2E01 - Shame: The Secret Tool of Marketing
Season 2 Episode 1
To kick off the 2013 season, we explore one of the most effective marketing strategies ever devised: The use of “Shame” as a marketing tool.
First eme…
13 years, 4 months ago
S1E25 - Ask Terry 2012
Season 1 Episode 25
In this final episode of the season, Terry answers listener questions about the advertising industry. Some of the very insightful questions include: …
13 years, 11 months ago