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S1E23 - It's The Little Things
Season 1 Episode 23
This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels…
13 years, 9 months ago
S1E22 - LGBTQ Advertising: Chasing The Pink Dollar
Season 1 Episode 22
The gay community will spend over $800 billion dollars this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry…
13 years, 9 months ago
S1E21 - Books, Books, Books
Season 1 Episode 21
This is my annual look at some of my favourite books. We'll look at a new book, titled, "Mad Women," written by an original Mad Woman from the 60s er…
13 years, 9 months ago
S1E20 - Sorry Seems To Be The Smartest Word: When Brands Apologize
Season 1 Episode 20
Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens.…
13 years, 10 months ago
S1E19 - Brand Envy 2012
Season 1 Episode 19
This is my annual celebration of the brands I envy. They aren't necessarily the most hip or most current, or even the number one brand in their categ…
13 years, 10 months ago
S1E18 - Colour Schemes: How Colours Make You Buy
Season 1 Episode 18
In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may …
13 years, 10 months ago
S1E17 - Hypertargeting
Season 1 Episode 17
"Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers…
13 years, 10 months ago
S1E16 - Sex In Advertising
Season 1 Episode 16
The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign…
13 years, 11 months ago
S1E15 - Charlie Bit My Ad: When Advertising Works Too Well
Season 1 Episode 15
Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My…
13 years, 11 months ago
S1E14 - Mascots
Season 1 Episode 14
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant di…
13 years, 11 months ago