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S1E12 - Handcuffed By Brand Image
Season 1 Episode 12
This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand im…
13 years, 9 months ago
S1E11 - Accidental Brands
Season 1 Episode 11
It may surprise you to know that many famous brands were invented completely by accident. They weren't the result of years of research, or painstakin…
13 years, 10 months ago
S1E10 - Marketing In A Crisis
Season 1 Episode 10
When companies are hit with a crisis, it can be a defining moment. In the world of marketing, it's an all-hands-on-deck situation - because communica…
13 years, 10 months ago
S1E09 - Movie Marketing
Season 1 Episode 9
This week, we explore the critical importance of movie trailers to a film's success. Hollywood now spends an average of $32 million per movie to adve…
13 years, 10 months ago
S1E08 - The Marketing Genius of Steve Jobs, Part 2
Season 1 Episode 8
This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being banished for 12 years and his…
13 years, 10 months ago
S1E07 - The Marketing Genius of Steve Jobs, Part 1
Season 1 Episode 7
This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great m…
13 years, 10 months ago
S1E05 - Getting Personal in the Classified Ads
Season 1 Episode 5
This episode is about the history of the classified ads. We trace the very first classified ad in North America through to the explosion of classifie…
13 years, 11 months ago
S1E04 - Great Brands That Never Advertise
Season 1 Episode 4
This episode looks at famous brands that built their companies without advertising. It's so rare in this world to build a multi-million, or multi-bil…
13 years, 11 months ago
S1E03 - Voices of Influence
Season 1 Episode 3
This episode explores how voices influence us in all corners of our lives. From computer voices, to phone operator voices, to the voices we hear at a…
13 years, 11 months ago
S1E02 - Men Are From Sears, Women Are From Bloomingdale's
Season 1 Episode 2
This episode examines the different ways in which men and women shop. Deep in our DNA, our shopping habits have been formed and the differences betwe…
14 years ago