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S3E21 - 21st Century Brands
Season 3 Episode 21
This week, we look at 21st Century Brands. Only 14 years into a new era, and it's astounding to look at all the new brands and categories that have c…
12 years, 4 months ago
S3E20 - Selling Death
Season 3 Episode 20
This week, we look at how companies sell death. While death is usually a forbidden word in advertising, the subject of death is slowly becoming more …
12 years, 4 months ago
S3E19 - When Founders Are The Face of The Company
Season 3 Episode 19
This week, we discuss what happens when founders are the face of a company. No one can relay the passion of a company like the founder - but while t…
12 years, 4 months ago
S3E17 - Nudge: The Persuasive Power of Whispers
Season 3 Episode 17
This week, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to gently steer people toward m…
12 years, 5 months ago
S3E16 - Brand Envy 2014
Season 3 Episode 16
This week on Under The Influence, it's Terry O'Reilly's annual episode where he features four brands he admires. It might be because the brand broke …
12 years, 5 months ago
S3E15 - Terry's Bookshelf
Season 3 Episode 15
This week we air our annual book show. The research for Under The Influence requires a lot of reading, and listeners always ask for more information …
12 years, 5 months ago
S3E14 - Elevator Pitches
Season 3 Episode 14
The marketing industry is a business of short, concise messages. Be it the confines of 30 seconds, the space in a print ad or the restrictions of twi…
12 years, 5 months ago
S3E12 - Sunny With a Chance of Mousetraps: How Weather Affects Marketing
Season 3 Episode 12
This week, we explore how the weather affects marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers ca…
12 years, 6 months ago
S3E11 - Advertising Alumni
Season 3 Episode 11
In this episode, we look at famous people who began their careers in advertising. Many of the people who have gone on to shape popular culture cut th…
12 years, 6 months ago
S3E10 - Viral Videos
Season 3 Episode 10
In this episode, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video…
12 years, 6 months ago