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S1E22 - LGBTQ Advertising: Chasing The Pink Dollar
Season 1 Episode 22
The gay community will spend over $800 billion dollars this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry…
13 years, 7 months ago
S1E21 - Books, Books, Books
Season 1 Episode 21
This is my annual look at some of my favourite books. We'll look at a new book, titled, "Mad Women," written by an original Mad Woman from the 60s er…
13 years, 7 months ago
S1E20 - Sorry Seems To Be The Smartest Word: When Brands Apologize
Season 1 Episode 20
Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens.…
13 years, 7 months ago
S1E19 - Brand Envy 2012
Season 1 Episode 19
This is my annual celebration of the brands I envy. They aren't necessarily the most hip or most current, or even the number one brand in their categ…
13 years, 8 months ago
S1E18 - Colour Schemes: How Colours Make You Buy
Season 1 Episode 18
In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may …
13 years, 8 months ago
S1E17 - Hypertargeting
Season 1 Episode 17
"Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers…
13 years, 8 months ago
S1E16 - Sex In Advertising
Season 1 Episode 16
The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign…
13 years, 8 months ago
S1E15 - Charlie Bit My Ad: When Advertising Works Too Well
Season 1 Episode 15
Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My…
13 years, 9 months ago
S1E14 - Mascots
Season 1 Episode 14
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant di…
13 years, 9 months ago
S1E13 - When Brands Houdini
Season 1 Episode 13
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant di…
13 years, 9 months ago