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S4E01 - Strange Brands
Season 4 Episode 1
This week, we look at some of the strangest brands that exist in the world. Some are the result of odd licensing deals - like WikiLeaks, which is now…
11 years, 4 months ago
S3E25 - Dear Terry 2014
Season 3 Episode 25
Well, this is the final episode of Under The Influence for the 2014 season. As as we do every year, we turn this show over to our listeners. Terry an…
11 years, 11 months ago
S3E24 - When Brands Mock Other Brands
Season 3 Episode 24
This week on Under The Influence, we look at brands that mock other brands. It’s a risky strategy, as one company has to ridicule another brand to ma…
11 years, 11 months ago
S3E23 - Satisfaction Guaranteed
Season 3 Episode 23
This week, we search for companies that offer 100%, no questions-asked, no fine print lifetime guarantees. They're hard to find, as not many compani…
11 years, 11 months ago
S3E21 - 21st Century Brands
Season 3 Episode 21
This week, we look at 21st Century Brands. Only 14 years into a new era, and it's astounding to look at all the new brands and categories that have c…
12 years ago
S3E20 - Selling Death
Season 3 Episode 20
This week, we look at how companies sell death. While death is usually a forbidden word in advertising, the subject of death is slowly becoming more …
12 years ago
S3E19 - When Founders Are The Face of The Company
Season 3 Episode 19
This week, we discuss what happens when founders are the face of a company. No one can relay the passion of a company like the founder - but while t…
12 years ago
S3E17 - Nudge: The Persuasive Power of Whispers
Season 3 Episode 17
This week, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to gently steer people toward m…
12 years, 1 month ago
S3E16 - Brand Envy 2014
Season 3 Episode 16
This week on Under The Influence, it's Terry O'Reilly's annual episode where he features four brands he admires. It might be because the brand broke …
12 years, 1 month ago
S3E15 - Terry's Bookshelf
Season 3 Episode 15
This week we air our annual book show. The research for Under The Influence requires a lot of reading, and listeners always ask for more information …
12 years, 1 month ago