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S2E21 - Nobody's Dead Anymore: Marketing Deceased Celebrities
Season 2 Episode 21
It’s become a $2 billion dollar industry. And the marketing of dead celebrities not only attracts lots of big brands, but lots of controversy.
We’ll t…
12 years, 7 months ago
S2E20 - Real Time Advertising
Season 2 Episode 20
This episode explores the arrival of real-time advertising. Over the past 100 years, advertisers could never respond to an event or opportunity in mi…
12 years, 7 months ago
S2E19 - Nothing In Common: How Hollywood Portrays Ad People
Season 2 Episode 19
Most pilots, lawyers and doctors roll their eyes at the way Hollywood depicts them, and ad people are no exception. From the 1947 movie The Hucksters…
12 years, 8 months ago
S2E17 - Brand Envy 2013
Season 2 Episode 17
This is my annual look at the brands I envy.
They may not be the hippest, or the latest, or even the coolest brands. They could be a product, a servic…
12 years, 8 months ago
S2E16 - Loss Leaders: How Companies Profit By Losing Money
Season 2 Episode 16
This is the very interesting selling strategy where one product is given away for free, or at a high discount, in order to attract people to buy anot…
12 years, 8 months ago
S2E15 - Game Shows As Marketing
Season 2 Episode 15
They’ve been around for almost 80 years, and entertain millions. But game shows are also powerful marketing vehicles. We’ll trace their history from …
12 years, 9 months ago
S2E14 - Famous Marketing Blunders
Season 2 Episode 14
Along with the most famous marketing blunder of all time - the Edsel - we’ll look at what caused Coke to make the mistake of changing their fabled f…
12 years, 9 months ago
S2E12 - Selling Danger
Season 2 Episode 12
In the history of the advertising industry, the full force of persuasion has been put behind many products turned out to be incredibly unsafe.
Even w…
12 years, 9 months ago
S2E11 - Tales of Customer Service
Season 2 Episode 11
We’re on the hunt for great companies that went out of their way to treat their customers well. From an amusement park that delivered such superior c…
12 years, 10 months ago
S2E10 - Billion Dollar Brands
Season 2 Episode 10
There are millions of successful brands in the world, but very few of them are in the exclusive billion dollar club. We'll test your ability to guess…
12 years, 10 months ago