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S4E20 - Sue Me, Sue You Blues: Famous Advertising Lawsuits
Season 4 Episode 20
This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd -…
11 years, 4 months ago
S4E19 - Even In The Dark: How Packaging Persuades You To Buy
Season 4 Episode 19
This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology …
11 years, 4 months ago
S4E17 - Show Me The Money: The World of Product Placement
Season 4 Episode 17
This week, we explore the world of product placement. From the first product placement in a movie in 1927, to E.T., to the latest movies and TV shows…
11 years, 5 months ago
S4E16 - Brand Envy 2015
Season 4 Episode 16
This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascina…
11 years, 5 months ago
S4E15 - Tourism Marketing
Season 4 Episode 15
This week, we look at the world of Tourism Marketing. Every country and city competes for lucrative tourism dollars, and the resulting marketing is o…
11 years, 5 months ago
S4E14 - Limited Edition Brands
Season 4 Episode 13
Many marketers often release special-edition products of their mainstream brands. It may be a special limited-time flavour, or colour, or it may be a…
11 years, 5 months ago
S4E13 - The Marketing Innovations Episode
Season 4 Episode 13
This episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to a glove th…
11 years, 5 months ago
S4E11 - Giftvertising
Season 4 Episode 11
This week on Under The Influence, we look at one of the newest trends in marketing, called Giftvertising. Where marketers surprise their customers wi…
11 years, 6 months ago
S4E10 - The Sharing Economy
Season 4 Episode 10
One of the biggest factors fuelling the sharing economy is the mindset of the Millennial generation. A demographic bigger than the Baby Boomers, Mill…
11 years, 6 months ago
S4E09 - Geography As Branding
Season 4 Episode 9
The issue of geography is a subject the marketing world subscribes to.
Many companies, and even entire industries, attach their brands to geographica…
11 years, 6 months ago