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S3E24 - When Brands Mock Other Brands
Season 3 Episode 24
This week on Under The Influence, we look at brands that mock other brands. It’s a risky strategy, as one company has to ridicule another brand to ma…
11 years, 7 months ago
S3E23 - Satisfaction Guaranteed
Season 3 Episode 23
This week, we search for companies that offer 100%, no questions-asked, no fine print lifetime guarantees. They're hard to find, as not many compani…
11 years, 7 months ago
S3E21 - 21st Century Brands
Season 3 Episode 21
This week, we look at 21st Century Brands. Only 14 years into a new era, and it's astounding to look at all the new brands and categories that have c…
11 years, 7 months ago
S3E20 - Selling Death
Season 3 Episode 20
This week, we look at how companies sell death. While death is usually a forbidden word in advertising, the subject of death is slowly becoming more …
11 years, 8 months ago
S3E19 - When Founders Are The Face of The Company
Season 3 Episode 19
This week, we discuss what happens when founders are the face of a company. No one can relay the passion of a company like the founder - but while t…
11 years, 8 months ago
S3E17 - Nudge: The Persuasive Power of Whispers
Season 3 Episode 17
This week, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to gently steer people toward m…
11 years, 8 months ago
S3E16 - Brand Envy 2014
Season 3 Episode 16
This week on Under The Influence, it's Terry O'Reilly's annual episode where he features four brands he admires. It might be because the brand broke …
11 years, 8 months ago
S3E15 - Terry's Bookshelf
Season 3 Episode 15
This week we air our annual book show. The research for Under The Influence requires a lot of reading, and listeners always ask for more information …
11 years, 9 months ago
S3E14 - Elevator Pitches
Season 3 Episode 14
The marketing industry is a business of short, concise messages. Be it the confines of 30 seconds, the space in a print ad or the restrictions of twi…
11 years, 9 months ago
S3E12 - Sunny With a Chance of Mousetraps: How Weather Affects Marketing
Season 3 Episode 12
This week, we explore how the weather affects marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers ca…
11 years, 9 months ago