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S4E10 - The Sharing Economy
Season 4 Episode 10
One of the biggest factors fuelling the sharing economy is the mindset of the Millennial generation. A demographic bigger than the Baby Boomers, Mill…
10 years, 10 months ago
S4E09 - Geography As Branding
Season 4 Episode 9
The issue of geography is a subject the marketing world subscribes to.
Many companies, and even entire industries, attach their brands to geographica…
10 years, 10 months ago
S4E08 - For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees
Season 4 Episode 8
The Academy Awards are coming up soon - and the wins and losses on that night change the fortunes of actors, directors and films. But what the public…
10 years, 10 months ago
S4E06 - Marketing Hit Songs
Season 4 Episode 6
Just in time for the Grammy Awards, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to inventive ma…
10 years, 11 months ago
S4E05 - Selling The Moon, Part II
Season 4 Episode 5
In Part Two of “Selling The Moon,” we pick up the story with the success of the Gemini program, which leads NASA to believe they might reach the moon…
10 years, 11 months ago
S4E04 - Selling The Moon, Part I
Season 4 Episode 4
Across the two episodes, we’ll trace the way NASA marketed the expensive moon landing to both the American public, and to Congress. In this first par…
10 years, 11 months ago
S4E03 - Selling Ugly
Season 4 Episode 3
Not all products are beautiful. While it’s easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly p…
11 years ago
S4E02 - Controversy Advertising
Season 4 Episode 2
This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use c…
11 years ago
S4E01 - Strange Brands
Season 4 Episode 1
This week, we look at some of the strangest brands that exist in the world. Some are the result of odd licensing deals - like WikiLeaks, which is now…
11 years ago
S3E25 - Dear Terry 2014
Season 3 Episode 25
Well, this is the final episode of Under The Influence for the 2014 season. As as we do every year, we turn this show over to our listeners. Terry an…
11 years, 6 months ago