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S5E11 - Liar For Hire: And Other Strange Service Companies
Season 5 Episode 11
While there are many strange products in the world, there are even stranger service companies. This week, we talk about a company that rents wedding …
10 years, 2 months ago
S5E10 - Live and Let Buy: Where You Live Dictates What You Purchase
Season 5 Episode 10
The most interesting cultural differences aren’t country to country, they are province to province, state to state, and even city to city. This week,…
10 years, 2 months ago
S5E09 - Achilles Heel Advertising: Repositioning The Competition
Season 5 Episode 9
This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser’s marketing. It’s a strategy of brinksmanship, because i…
10 years, 2 months ago
S5E08 - Movie Merchandising
Season 5 Episode 8
In this episode, we explore the marketing of movie merchandise. From the earliest days of merchandising book characters, to the true beginning of mov…
10 years, 3 months ago
S5E06 - Words Invented By Marketers
Season 5 Episode 6
This week, we explore words invented by marketers. Many of those words found their way into the dictionary and have become part of our daily language…
10 years, 3 months ago
S5E05 - Small Move, Big Gain
Season 5 Episode 5
This episode explores how small moves can result in huge business gains.
While much of the business world spends its time looking for the big idea, m…
10 years, 3 months ago
S5E04 - When Marketers Lie
Season 5 Episode 4
This week, we look at the consequences when marketing companies lie.
From the Volkswagen scandal, to a promotion that brought Hoover to its knees, to…
10 years, 4 months ago
S5E03 - Zombie Brands
Season 5 Episode 3
This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, and were either shut down …
10 years, 4 months ago
S5E02 - Promise Less, Profit More
Season 5 Episode 2
Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companie…
10 years, 4 months ago
S5E01 - How Marketing Created Rituals
Season 5 Episode 1
In our first episode of 2016, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & e…
10 years, 4 months ago