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S6E04 - What A Difference A Difference Makes: Standing Out In The Marketplace
Season 6 Episode 4
This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can…
9 years, 8 months ago
S6E03 - Passport Revoked: When Brands Fail Internationally
Season 6 Episode 3
In this episode, we explore why some big brands fail when they attempt to expand internationally.
It’s always interesting when massive companies with…
9 years, 8 months ago
S6E02 - LIVE: Unforeseen Circumstances: How Companies Are Affected By Chance
Season 6 Episode 2
This episode explores what happens to brands when a completely unexpected event occurs. Most companies tightly control every aspect of a brand - but …
9 years, 8 months ago
S6E01 - The Crazy World of Trademarks
Season 6 Episode 1
In this episode, we explore the crazy world of Trademarks. The key to success in marketing is to stand out from the crowd. One of the best ways to do…
9 years, 8 months ago
S5E25 - Ask Terry 2016
Season 5 Episode 25
This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others ar…
10 years, 3 months ago
S5E24 - Commercial Parodies
Season 5 Episode 24
This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others ar…
10 years, 3 months ago
S5E23 - When Madison Avenue Met Broadway: The World of Industrial Musicals
Season 5 Episode 23
This time, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, compan…
10 years, 3 months ago
S5E22 - Bookmarks 2016
Season 5 Episode 22
The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don’t fit into our reg…
10 years, 3 months ago
S5E21 - Persuasive Perks: The World of Loyalty Programs
Season 5 Episode 21
This time, we explore the world of loyalty programs. In this day and age, marketers do everything possible to encourage loyal customers, and loyalty …
10 years, 4 months ago
S5E20 - Radio Still Makes Waves
Season 5 Episode 20
This week, we take a trip to five different countries to listen to some astonishing radio advertising. From a theatre company in Switzerland that spo…
10 years, 4 months ago