Podcast Episodes

S7E02 - I See A Little Silhouetto Of A Brand: How Old School Products Survive

Season 7 Episode 2

This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a wa…

8 years, 8 months ago

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S7E01 - Put It Between Your Knees and Squeeze: Marketing A Fad

Season 7 Episode 1

This week, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a sing…

8 years, 8 months ago

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S6E26 - Ask Terry 2017

Season 6 Episode 26

This week marks the final episode of the 2017 Under The Influence season. And as we do every year, we're turning this show over to you, our listeners…

9 years, 2 months ago

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S6E25 - Bookmarks 2017

Season 6 Episode 25

This week, it’s our annual Bookmarks episode. The research team at Under The Influence does a lot of reading over the year, and finds a lot of great …

9 years, 3 months ago

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S6E24 - Cannes Creative Advertising Be Effective?

Season 6 Episode 24

This week, we journey to Cannes, France for the Cannes International Advertising Festival. It’s the most revered advertising competition in the world…

9 years, 3 months ago

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S6E23 - Now Splinter Free: How Marketing Broke Taboos

Season 6 Episode 23

This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at why toilet paper was a hush-hush product in the 19…

9 years, 3 months ago

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S6E22 - The Lean Mean Money Machine: How Marketing Affects Sports

Season 6 Episode 22

This week, we analyze how marketing affects the sports world. We’ll look at the massive influence that comes with owning the rights to the Olympic ga…

9 years, 3 months ago

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S6E20 - The Most Interesting Adman in the World: The Story of Albert Lasker

Season 6 Episode 20

This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Plan…

9 years, 4 months ago

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S6E19 - Brand Envy: #CANADA150

Season 6 Episode 19

This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s 150th birthday, this year’s brands are all Canadi…

9 years, 4 months ago

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S6E18 - Grab Your Wallet: When Brands Go Political

Season 6 Episode 18

This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dum…

9 years, 4 months ago

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