Podcast Episodes
Back to Search
S5E23 - When Madison Avenue Met Broadway: The World of Industrial Musicals
Season 5 Episode 23
This time, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, compan…
9 years, 11 months ago
S5E22 - Bookmarks 2016
Season 5 Episode 22
The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don’t fit into our reg…
9 years, 11 months ago
S5E21 - Persuasive Perks: The World of Loyalty Programs
Season 5 Episode 21
This time, we explore the world of loyalty programs. In this day and age, marketers do everything possible to encourage loyal customers, and loyalty …
10 years ago
S5E20 - Radio Still Makes Waves
Season 5 Episode 20
This week, we take a trip to five different countries to listen to some astonishing radio advertising. From a theatre company in Switzerland that spo…
10 years ago
S5E19 - Strange Bedfellows: Advertising & Porn, Part II
Season 5 Episode 19
It’s part two of our Strange Bedfellows episode. It’s not just smaller brands that are beginning to advertise on porn sites, Hollywood has come knock…
10 years ago
S5E18 - Strange Bedfellows: Advertising & Porn, Part I
Season 5 Episode 18
In this show, we explore the increasingly blurry line between advertising and porn. There has always been a line advertisers wouldn’t cross to promot…
10 years ago
S5E16 - Brand Envy 2016
Season 5 Episode 16
This is our annual episode where Terry tells some interesting stories about the brands he admires. This year, it includes the very first toy ever adv…
10 years, 1 month ago
S5E15 - Business As Unusual: The World of B2B Advertising
Season 5 Episode 15
In this show, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world - where green copywrit…
10 years, 1 month ago
S5E14 - World's Oldest Brands
Season 5 Episode 14
This week, we search for some of the world’s oldest brands. 80% of companies fold after 18 months, the ones that survive average a 50 year lifespan -…
10 years, 1 month ago
S5E13- Bouncing Back: How Marketers Survive Debacles
Season 5 Episode 13
This week, we look at how marketing companies bounce back from blunders and epic missteps. Yes, most apologize, but what happens after the apology?
W…
10 years, 1 month ago