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S4E22 - The Internet of (Marketing) Things
Season 4 Episode 22
This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital …
10 years, 7 months ago
S4E21 - Bookmarks 2015
Season 4 Episode 21
This is our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season. We’ll tell the…
10 years, 7 months ago
S4E20 - Sue Me, Sue You Blues: Famous Advertising Lawsuits
Season 4 Episode 20
This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd -…
10 years, 8 months ago
S4E19 - Even In The Dark: How Packaging Persuades You To Buy
Season 4 Episode 19
This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology …
10 years, 8 months ago
S4E17 - Show Me The Money: The World of Product Placement
Season 4 Episode 17
This week, we explore the world of product placement. From the first product placement in a movie in 1927, to E.T., to the latest movies and TV shows…
10 years, 8 months ago
S4E16 - Brand Envy 2015
Season 4 Episode 16
This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascina…
10 years, 8 months ago
S4E15 - Tourism Marketing
Season 4 Episode 15
This week, we look at the world of Tourism Marketing. Every country and city competes for lucrative tourism dollars, and the resulting marketing is o…
10 years, 9 months ago
S4E14 - Limited Edition Brands
Season 4 Episode 13
Many marketers often release special-edition products of their mainstream brands. It may be a special limited-time flavour, or colour, or it may be a…
10 years, 9 months ago
S4E13 - The Marketing Innovations Episode
Season 4 Episode 13
This episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to a glove th…
10 years, 9 months ago
S4E11 - Giftvertising
Season 4 Episode 11
This week on Under The Influence, we look at one of the newest trends in marketing, called Giftvertising. Where marketers surprise their customers wi…
10 years, 10 months ago