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S6E16 - Guys and Dolls: Gender Marketing, Part II
Season 6 Episode 16
This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender swi…
9 years, 5 months ago
S6E15 - Guys and Dolls: Gender Marketing, Part I
Season 6 Episode 15
This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do s…
9 years, 5 months ago
S6E14 - Selling The Dream: Real Estate Advertising
Season 6 Episode 14
This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique …
9 years, 5 months ago
S6E13 - The Wizarding World of Influencer Marketing
Season 6 Episode 13
9 years, 5 months ago
S6E11 - The Frankenstein Factor: Inventors Who Regret Their Inventions
Season 6 Episode 11
This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it'…
9 years, 6 months ago
S6E10 - The Odd Couple: Unlikely Marketing Collaborations
Season 6 Episode 10
In this episode, we look at what happens when seemingly unrelated companies decide to partner up. By pooling their resources and, more importantly, b…
9 years, 6 months ago
S6E09 - The Elephant In The Room: Humane Marketing vs. Profit
Season 6 Episode 9
In this episode, we explore the controversial topic of Humane Marketing. From circuses to SeaWorld to fashion runways to fast food restaurants, each …
9 years, 6 months ago
S6E08 - Brands In Cars Getting Coffee: Sponsorship Marketing
Season 6 Episode 8
This week, we enter the delicate world of Sponsorship Marketing.
Close to 20 billion sponsorship dollars are spent each year in North America. That m…
9 years, 7 months ago
S6E06 - Lead Balloons: When Negative Brand Names Work
Season 6 Episode 6
This week, we peek into the emerging world of influencer marketing. Today, the most popular social media Influencers aren't celebrities, they're regu…
9 years, 7 months ago
S6E05 - Judgment Day: Super Bowl Advertising
Season 6 Episode 5
This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as m…
9 years, 7 months ago