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S7E12 - Famous Jingles
Season 7 Episode 12
This week, we explore the use of jingles in advertising. So many brands were built on the backs of jingles. From the Big Mac, to Smarties, to Wheatie…
8 years, 6 months ago
S7E11 - Brands Are People, Too: Products Named After Inventors
Season 7 Episode 11
This week, we explore famous products named after their inventors. Some products are so cemented in our minds we forget those names once belonged to …
8 years, 6 months ago
S7E10 - Worthless To Priceless
Season 7 Episode 10
This week, we look at products that went from worthless to priceless.
Products someone created out of something everyone else ignored. It might be sc…
8 years, 6 months ago
S7E09 - Celebrities: Living To Tell The Tales
Season 7 Episode 9
This week, we explore the world of celebrities in advertising. We’ll tell the story of a super shy mega star at one of her very first gigs, how Alan …
8 years, 6 months ago
S7E08 - Kentucky Fried Brand Myths
Season 7 Episode 8
This week, we debunk urban brand myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner…
8 years, 7 months ago
S7E07 - Comic Book Ads
Season 7 Episode 7
This week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray Specs saw through clothes, …
8 years, 7 months ago
S7E06 - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems
Season 7 Episode 6
This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wa…
8 years, 7 months ago
S7E05 - Delicious Names: Marketing Appetite Appeal
Season 7 Episode 5
This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappe…
8 years, 7 months ago
S7E04 - Underwear In Your Mailbox: Subscription Marketing
Season 7 Episode 4
This week, we delve into the emerging world of subscription marketing.
Did you know you could have underwear sent to your door every month? How about…
8 years, 8 months ago
S7E03 - Damn The Torpedoes
Season 7 Episode 3
This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance …
8 years, 8 months ago