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S6E08 - Brands In Cars Getting Coffee: Sponsorship Marketing
Season 6 Episode 8
This week, we enter the delicate world of Sponsorship Marketing.
Close to 20 billion sponsorship dollars are spent each year in North America. That m…
9 years ago
S6E06 - Lead Balloons: When Negative Brand Names Work
Season 6 Episode 6
This week, we peek into the emerging world of influencer marketing. Today, the most popular social media Influencers aren't celebrities, they're regu…
9 years, 1 month ago
S6E05 - Judgment Day: Super Bowl Advertising
Season 6 Episode 5
This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as m…
9 years, 1 month ago
S6E04 - What A Difference A Difference Makes: Standing Out In The Marketplace
Season 6 Episode 4
This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can…
9 years, 1 month ago
S6E03 - Passport Revoked: When Brands Fail Internationally
Season 6 Episode 3
In this episode, we explore why some big brands fail when they attempt to expand internationally.
It’s always interesting when massive companies with…
9 years, 2 months ago
S6E02 - LIVE: Unforeseen Circumstances: How Companies Are Affected By Chance
Season 6 Episode 2
This episode explores what happens to brands when a completely unexpected event occurs. Most companies tightly control every aspect of a brand - but …
9 years, 2 months ago
S6E01 - The Crazy World of Trademarks
Season 6 Episode 1
In this episode, we explore the crazy world of Trademarks. The key to success in marketing is to stand out from the crowd. One of the best ways to do…
9 years, 2 months ago
S5E25 - Ask Terry 2016
Season 5 Episode 25
This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others ar…
9 years, 8 months ago
S5E24 - Commercial Parodies
Season 5 Episode 24
This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others ar…
9 years, 9 months ago
S5E23 - When Madison Avenue Met Broadway: The World of Industrial Musicals
Season 5 Episode 23
This time, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, compan…
9 years, 9 months ago