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S5E21 - Persuasive Perks: The World of Loyalty Programs
Season 5 Episode 21
This time, we explore the world of loyalty programs. In this day and age, marketers do everything possible to encourage loyal customers, and loyalty …
9 years, 7 months ago
S5E20 - Radio Still Makes Waves
Season 5 Episode 20
This week, we take a trip to five different countries to listen to some astonishing radio advertising. From a theatre company in Switzerland that spo…
9 years, 7 months ago
S5E19 - Strange Bedfellows: Advertising & Porn, Part II
Season 5 Episode 19
It’s part two of our Strange Bedfellows episode. It’s not just smaller brands that are beginning to advertise on porn sites, Hollywood has come knock…
9 years, 8 months ago
S5E18 - Strange Bedfellows: Advertising & Porn, Part I
Season 5 Episode 18
In this show, we explore the increasingly blurry line between advertising and porn. There has always been a line advertisers wouldn’t cross to promot…
9 years, 8 months ago
S5E16 - Brand Envy 2016
Season 5 Episode 16
This is our annual episode where Terry tells some interesting stories about the brands he admires. This year, it includes the very first toy ever adv…
9 years, 8 months ago
S5E15 - Business As Unusual: The World of B2B Advertising
Season 5 Episode 15
In this show, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world - where green copywrit…
9 years, 9 months ago
S5E14 - World's Oldest Brands
Season 5 Episode 14
This week, we search for some of the world’s oldest brands. 80% of companies fold after 18 months, the ones that survive average a 50 year lifespan -…
9 years, 9 months ago
S5E13- Bouncing Back: How Marketers Survive Debacles
Season 5 Episode 13
This week, we look at how marketing companies bounce back from blunders and epic missteps. Yes, most apologize, but what happens after the apology?
W…
9 years, 9 months ago
S5E11 - Liar For Hire: And Other Strange Service Companies
Season 5 Episode 11
While there are many strange products in the world, there are even stranger service companies. This week, we talk about a company that rents wedding …
9 years, 10 months ago
S5E10 - Live and Let Buy: Where You Live Dictates What You Purchase
Season 5 Episode 10
The most interesting cultural differences aren’t country to country, they are province to province, state to state, and even city to city. This week,…
9 years, 10 months ago