Podcast Episodes

S6E19 - Brand Envy: #CANADA150

Season 6 Episode 19

This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s 150th birthday, this year’s brands are all Canadi…

8 years, 8 months ago

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S6E18 - Grab Your Wallet: When Brands Go Political

Season 6 Episode 18

This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dum…

8 years, 8 months ago

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S6E16 - Guys and Dolls: Gender Marketing, Part II

Season 6 Episode 16

This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender swi…

8 years, 8 months ago

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S6E15 - Guys and Dolls: Gender Marketing, Part I

Season 6 Episode 15

This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do s…

8 years, 9 months ago

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S6E14 - Selling The Dream: Real Estate Advertising

Season 6 Episode 14

This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique …

8 years, 9 months ago

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S6E13 - The Wizarding World of Influencer Marketing

Season 6 Episode 13

This week, we peek into the emerging world of influencer marketing. Today, the most popular social media Influencers aren't celebrities, they're regu…

8 years, 9 months ago

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S6E11 - The Frankenstein Factor: Inventors Who Regret Their Inventions

Season 6 Episode 11

This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it'…

8 years, 10 months ago

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S6E10 - The Odd Couple: Unlikely Marketing Collaborations

Season 6 Episode 10

In this episode, we look at what happens when seemingly unrelated companies decide to partner up. By pooling their resources and, more importantly, b…

8 years, 10 months ago

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S6E09 - The Elephant In The Room: Humane Marketing vs. Profit

Season 6 Episode 9

In this episode, we explore the controversial topic of Humane Marketing. From circuses to SeaWorld to fashion runways to fast food restaurants, each …

8 years, 10 months ago

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S6E08 - Brands In Cars Getting Coffee: Sponsorship Marketing

Season 6 Episode 8

This week, we enter the delicate world of Sponsorship Marketing.

Close to 20 billion sponsorship dollars are spent each year in North America. That m…

8 years, 10 months ago

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