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S8E09 - Unwitting Endorsers
Season 8 Episode 9
This week, we explore the world of unwitting endorsers. Sometimes a celebrity is featured in an advertising campaign without his or her knowledge or …
7 years, 7 months ago
Putting The Woo In Hollywood: Marketing The Movies
Season 8 Episode 8
This week, just in time for the Oscars, we look at some of the most innovative movie marketing. From advertising an R-rated superhero to marketing a …
7 years, 7 months ago
S8E07 - The Most Interesting Adman in The World: The Story of Albert Lasker (An Encore Presentation)
Season 8 Episode 7
This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Pla…
7 years, 7 months ago
S8E06 - The Pompatus of Skippy: Brand Names In Songs
Season 8 Episode 6
This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But…
7 years, 7 months ago
S8E05 - Monastic Merchandise: Products Made By Monks
Season 8 Episode 5
This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants…
7 years, 7 months ago
S8E04 - Vending Machines: Coin-Operated Marketing
Season 8 Episode 4
This week, we explore the fascinating world of vending machines. Vending machines aren’t just soft drink dispensers, they’re marketing machines. They…
7 years, 8 months ago
S8E03 - A Matter of Time: The History of Commercial Lengths
Season 8 Episode 3
This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, th…
7 years, 8 months ago
S8E02 - Wacky Ad Spaces
Season 8 Episode 2
This week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered ev…
7 years, 8 months ago
S8E01 - Jumping The Shark: Spokesperson Disasters
Season 8 Episode 1
This week, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. But famous na…
7 years, 8 months ago
S7E25 - Ask Terry 2018
Season 7 Episode 25
This week, it’s our annual Ask Terry episode - where we answer listener questions on the air. From the inspiration behind our theme song, to why some…
8 years, 3 months ago