Podcast Episodes
Back to Search
S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets
Season 9 Episode 3
This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why anot…
6 years, 8 months ago
S9E02 - Goliath Meet David: Small Brands That Beat The Big Boys
Season 9 Episode 2
This week, we analyze how small brands outsmart their giant counterparts. We’ll look at a snack food company with a cult-like following that outsells…
6 years, 8 months ago
S9E01 - Same Bat Time, Same Bat Channel: Marketing TV Shows
Season 9 Episode 1
This week, we step into the highly competitive world of Television Marketing. Between Netflix, Amazon and Crave, the marketing of TV shows has become…
6 years, 8 months ago
We're Back January 2nd
Season 9
We’ve got a fun 2020 season planned for you. Here’s a sneak peek at what's in store...
6 years, 9 months ago
S8E25 - Ask Terry 2019
Season 8 Episode 25
This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and ans…
7 years, 3 months ago
S8E24 - God Save The Commercial: When Ads Are Banned
Season 8 Episode 24
This week, we look at banned commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banne…
7 years, 3 months ago
S8E23 - The Risk in the Asterisk: Fine Print & Advertising Disclaimers
Season 8 Episode 23
This week, we unpack the nuanced world of Advertising Disclaimers. We’ll look at the most absurd product disclaimers of all time, why a shocking disc…
7 years, 3 months ago
S8E22 - Bookmarks 2019
Season 8 Episode 22
This week, it’s our annual Bookmarks episode - where we tell fascinating stories from our research that didn’t make it into the regular season. Like …
7 years, 4 months ago
S8E21 - Brand Envy 2019
Season 8 Episode 21
This week, it’s our annual look at brands I admire. They may not be the coolest or the biggest brands – but they’re fascinating studies in marketing.…
7 years, 4 months ago
S8E20 - To Bleep Or Not To Bleep: Vulgar Trademarks
Season 8 Episode 20
This week, we look at the use of profanity in marketing and the resulting upsurge in Vulgar Trademarks. Four-letter words aren’t just sought out by s…
7 years, 4 months ago