Podcast Episodes

S8E01 - Jumping The Shark: Spokesperson Disasters

Season 8 Episode 1

This week, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. But famous na…

7 years ago

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S7E25 - Ask Terry 2018

Season 7 Episode 25

This week, it’s our annual Ask Terry episode - where we answer listener questions on the air. From the inspiration behind our theme song, to why some…

7 years, 6 months ago

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S7E24 - Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide

Season 7 Episode 24

This week, we look at how self-driving cars affect the world of marketing. While it may seem like a bit of a novelty these days, the era of the auton…

7 years, 7 months ago

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S7E23 - How Tourism Survives A Tragedy

Season 7 Episode 23

This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. All cities…

7 years, 7 months ago

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S7E22 - Guinness Book of World Ad Records

Season 7 Episode 22

This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are i…

7 years, 7 months ago

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S7E21 - Marching Orders: Household Products Invented by the Military

Season 7 Episode 21

This week, we look at products invented by the military. The military has influenced more technology than any government, agency, business or organiz…

7 years, 7 months ago

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S7E20 - Avon Calling: Door-To-Door Marketing

Season 7 Episode 20

This week, we explore the art of door-to-door sales. From encyclopaedias, to make-up, to vacuum cleaners, many corporations were built on the shoe le…

7 years, 8 months ago

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S7E18 - Lemonade: Marketing A Negative

Season 7 Episode 18

This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. Bu…

7 years, 8 months ago

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S7E17 - Bookmarks 2018

Season 7 Episode 17

This week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them for a reason. Like the mo…

7 years, 8 months ago

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S7E16 - Brand Envy 2018

Season 7 Episode 16

This week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them for a reason. Like the mo…

7 years, 8 months ago

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