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S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests
Season 9 Episode 15
This week, we explore the world of torture tests. Torture test commercials are one of the advertising industry’s most powerful techniques - because w…
6 years, 5 months ago
S9E14 - Thumbs Up or Thumbs Down: The New World of Online Reviews
Season 9 Episode 14
This week, we explore the world of online reviews. These days, you can leave a review for anything - from a cup of coffee to your dentist. 90% of us …
6 years, 5 months ago
S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing
Season 9 Episode 13
This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It’s a new form of marketing that crea…
6 years, 6 months ago
S9E11 - For Better or For Worse: Wedding Marketing
Season 9 Episode 11
Dum dum da dum. This week, we explore the lucrative world of Wedding Marketing. Weddings are big, big business. As a result, the wedding industry is …
6 years, 6 months ago
S9E10 - Come Fly With Me: Airports Are Now Brands
Season 9 Episode 10
This week, we explore how airports are now becoming brands. You may not know it, but airports compete against each other for business. That intense r…
6 years, 6 months ago
S9E09 - Search Parties: The Relentless Hunt For New Customers
Season 9 Episode 9
This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partn…
6 years, 7 months ago
S9E08 - The Name Game: Brand Names In Different Countries
Season 9 Episode 8
This week, we explore why companies change valuable brand names when expanding to other countries. Sometimes the reason is a language issue. But othe…
6 years, 7 months ago
S9E06 - Set Jetting: Film Locations As Tourism Marketing
Season 9 Episode 6
This week, we look at the phenomenon of Set Jetting. That’s when tourists flock to a city to see the sets and locations where their favourite TV show…
6 years, 7 months ago
S9E05 - Sound + Vision: Album Covers As Marketing, Part Two
Season 9 Episode 5
This week, it’s Part Two of our Album Covers As Marketing episode. In the 1980’s, album covers shrunk down for the first time to accommodate CDs. And…
6 years, 8 months ago
S9E04 - Sound + Vision: Album Covers As Marketing
Season 9 Episode 4
This week on Under the Influence, we analyze album covers as marketing. We’ll look at a world famous record cover that was almost ruined by a zipper,…
6 years, 8 months ago