Podcast Episodes
Back to Search
We're back January 7th
Season 10
We’ve got a fun 2021 season planned for you. Here’s a sneak peek at what's in store...
We know you want to listen to all the ads in this show. On the …
5 years, 8 months ago
S9E26 - Ask Terry 2020
Season 9 Episode 26
Well, this week it’s our annual show where we answer listener questions. Like - why the most popular Super Bowl commercial chose to replace their lea…
6 years, 3 months ago
S9E25 - You Must Remember This: The Mandela Effect
Season 9 Episode 25
This week we’re talking about the Mandela Effect. It is defined as “collective false memory.” That means many of us remember things incorrectly and w…
6 years, 3 months ago
S9E24 - Branding A Disease
Season 9 Episode 24
This week, we explore the branding of diseases. Over the course of history, diseases have been named after people and countries with devastating effe…
6 years, 3 months ago
S9E23 - Bookmarks 2020
Season 9 Episode 23
This week, it’s our annual Bookmarks episode - where we tell fascinating stories from our research that didn't make it into the regular season. We’ll…
6 years, 3 months ago
S9E21 - Fix It Again, Tony: Brand Nicknames
Season 9 Episode 21
Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like Cok…
6 years, 4 months ago
S9E20 - Setting The Table: Best Opening Stories
Season 9 Episode 20
Every episode of Under The Influence begins with an opening story. And after more than 300 episodes, we’ve told over 300 opening stories. This week, …
6 years, 4 months ago
S9E19 - Flip, Flop or Fly: The World of Test Markets
Season 9 Episode 19
80 to 90% of new product launches fail. So to lower the risk, companies do trial runs. This week, we explore Test Markets - where companies launch ne…
6 years, 4 months ago
S9E18 - Talk Ain’t Cheap: How Conversations Impact Business
Season 9 Episode 18
This week, we explore how business can be won or lost with spontaneous off-hand remarks. Not all advertising business is conducted in a boardroom or …
6 years, 5 months ago
S9E16 - Brand Envy 2020
Season 9 Episode 16
This week, it’s our annual Brand Envy episode, where I tell the stories behind some of the brands I admire. We’ll talk about a romance novel company …
6 years, 5 months ago