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S8E11 - Air Quality: Rule-Breaking Radio Advertising
Season 8 Episode 11
This week, we listen to the innovative ways marketers are using sound around the world. We’ll explore how the words of an anthem in South Africa were…
6 years, 10 months ago
S8E10 - Distress Purchases
Season 8 Episode 10
This week, we explore the world of distress purchases. Distress purchases are the things we need in life, but quietly resent having to pay for like i…
6 years, 10 months ago
S8E09 - Unwitting Endorsers
Season 8 Episode 9
This week, we explore the world of unwitting endorsers. Sometimes a celebrity is featured in an advertising campaign without his or her knowledge or …
6 years, 10 months ago
Putting The Woo In Hollywood: Marketing The Movies
Season 8 Episode 8
This week, just in time for the Oscars, we look at some of the most innovative movie marketing. From advertising an R-rated superhero to marketing a …
6 years, 10 months ago
S8E07 - The Most Interesting Adman in The World: The Story of Albert Lasker (An Encore Presentation)
Season 8 Episode 7
This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Pla…
6 years, 11 months ago
S8E06 - The Pompatus of Skippy: Brand Names In Songs
Season 8 Episode 6
This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But…
6 years, 11 months ago
S8E05 - Monastic Merchandise: Products Made By Monks
Season 8 Episode 5
This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants…
6 years, 11 months ago
S8E04 - Vending Machines: Coin-Operated Marketing
Season 8 Episode 4
This week, we explore the fascinating world of vending machines. Vending machines aren’t just soft drink dispensers, they’re marketing machines. They…
6 years, 11 months ago
S8E03 - A Matter of Time: The History of Commercial Lengths
Season 8 Episode 3
This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, th…
7 years ago
S8E02 - Wacky Ad Spaces
Season 8 Episode 2
This week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered ev…
7 years ago