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S9E05 - Sound + Vision: Album Covers As Marketing, Part Two
Season 9 Episode 5
This week, it’s Part Two of our Album Covers As Marketing episode. In the 1980’s, album covers shrunk down for the first time to accommodate CDs. And…
5 years, 11 months ago
S9E04 - Sound + Vision: Album Covers As Marketing
Season 9 Episode 4
This week on Under the Influence, we analyze album covers as marketing. We’ll look at a world famous record cover that was almost ruined by a zipper,…
5 years, 11 months ago
S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets
Season 9 Episode 3
This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why anot…
6 years ago
S9E02 - Goliath Meet David: Small Brands That Beat The Big Boys
Season 9 Episode 2
This week, we analyze how small brands outsmart their giant counterparts. We’ll look at a snack food company with a cult-like following that outsells…
6 years ago
S9E01 - Same Bat Time, Same Bat Channel: Marketing TV Shows
Season 9 Episode 1
This week, we step into the highly competitive world of Television Marketing. Between Netflix, Amazon and Crave, the marketing of TV shows has become…
6 years ago
We're Back January 2nd
Season 9
We’ve got a fun 2020 season planned for you. Here’s a sneak peek at what's in store...
6 years ago
S8E25 - Ask Terry 2019
Season 8 Episode 25
This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and ans…
6 years, 6 months ago
S8E24 - God Save The Commercial: When Ads Are Banned
Season 8 Episode 24
This week, we look at banned commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banne…
6 years, 7 months ago
S8E23 - The Risk in the Asterisk: Fine Print & Advertising Disclaimers
Season 8 Episode 23
This week, we unpack the nuanced world of Advertising Disclaimers. We’ll look at the most absurd product disclaimers of all time, why a shocking disc…
6 years, 7 months ago
S8E22 - Bookmarks 2019
Season 8 Episode 22
This week, it’s our annual Bookmarks episode - where we tell fascinating stories from our research that didn’t make it into the regular season. Like …
6 years, 7 months ago