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S10E22 - The Show Must Go On: Broadway Marketing
Season 10 Episode 22
This week, we head to Broadway. Every Broadway show is mounted with incredible risk and very few shows earn back their investments. But there are hug…
5 years, 3 months ago
S10E21 - Too Many Turk Brodas: Trading Card Marketing
Season 10 Episode 21
This week, we trace the history of trading cards. For over 150 years, companies have used trading cards to entice customers to buy their products. Fr…
5 years, 4 months ago
S10E20 - Bookmarks 2021
Season 10 Episode 20
This week, it’s our annual Bookmarks episode - where we tell you the fascinating stories that didn’t fit into our regular episodes. Including a littl…
5 years, 4 months ago
S10E18 - There’s Something About Mary: Mad Woman Mary Wells
Season 10 Episode 18
This week, we profile the remarkable career of, arguably, the most successful women in advertising - Mary Wells. She was a woman of firsts - the firs…
5 years, 4 months ago
S10E17 - Son of Crocodile Dundee: Nostalgia Advertising
Season 10 Episode 17
This week, we explore the use of nostalgia in advertising. For decades, advertisers have tapped collective memories in commercials, hoping those warm…
5 years, 5 months ago
S10E16 - I Can’t Believe I Ate The Whole Thing: Surviving The Ad Biz
Season 10 Episode 16
This week, we tell crazy stories from the world of advertising. High pressure, big money and impossible deadlines makes for some hilarious situations…
5 years, 5 months ago
S10E15 - Who Will Buy My Memories: Fan Club Marketing
Season 10 Episode 15
This week, we dive into the world of Fan Clubs. They are huge marketing tools for celebrities. We’ll track some of the earliest fan clubs, then compa…
5 years, 5 months ago
S10E14 - One Toke Over The Line: 50-Year Marketing Milestones
Season 10 Episode 14
This week, we talk about companies and products that turn 50 years old this year. Back in 1971, some of the best-selling products were created that a…
5 years, 5 months ago
S10E13 - Red Carpet Marketing: The Business of Award Shows
Season 10 Episode 13
This week, we look at televised award shows and how they are very effective marketing for movies, Broadway plays and recording artists. We’ll explore…
5 years, 6 months ago
S10E12 - Air Quotes: Creative Radio 2021
Season 10 Episode 12
This week, we listen to the most creative radio advertising from around the world. It’s the toughest medium to write for - but it’s also the most cre…
5 years, 6 months ago