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S10E15 - Who Will Buy My Memories: Fan Club Marketing
Season 10 Episode 15
This week, we dive into the world of Fan Clubs. They are huge marketing tools for celebrities. We’ll track some of the earliest fan clubs, then compa…
5 years, 1 month ago
S10E14 - One Toke Over The Line: 50-Year Marketing Milestones
Season 10 Episode 14
This week, we talk about companies and products that turn 50 years old this year. Back in 1971, some of the best-selling products were created that a…
5 years, 1 month ago
S10E13 - Red Carpet Marketing: The Business of Award Shows
Season 10 Episode 13
This week, we look at televised award shows and how they are very effective marketing for movies, Broadway plays and recording artists. We’ll explore…
5 years, 1 month ago
S10E12 - Air Quotes: Creative Radio 2021
Season 10 Episode 12
This week, we listen to the most creative radio advertising from around the world. It’s the toughest medium to write for - but it’s also the most cre…
5 years, 2 months ago
S10E11 - Brands Are People, Too: Products Named After Inventors (Encore)
Season 10 Episode 11
This week, we explore famous products named after their inventors. Some products are so cemented in our minds we forget those names once belonged to …
5 years, 2 months ago
S10E10 - Brand Envy 2021
Season 10 Episode 10
This week, it’s our annual Brand Envy episode. This season, we look at four unique companies. One completely changed a sport forever. One became the …
5 years, 2 months ago
S10E09 - The Future Is Furry: Animals In Advertising
Season 10 Episode 9
This week, we look at famous animals in advertising. The ad industry has a long history of using animals in commercials. From Spuds MacKenzie the ori…
5 years, 2 months ago
S10E08 - Celestial Advertising: The Art of Skywriting
Season 10 Episode 8
This week, we look at one of the oldest advertising mediums - skywriting. From its beginning back in the early 1920s, skywriting was once the most se…
5 years, 3 months ago
S10E07 - It’s Finger Lickin’ Bad: Marketing in the Time of Covid
Season 10 Episode 7
This week, we explore how the pandemic is affecting the world of marketing. Some products are tanking while others are setting sales records. We’ll t…
5 years, 3 months ago
S10E05 - It’s a bird, it’s a plane, it’s Superheroes in Advertising!
Season 10 Episode 5
This week, we explore superheroes in advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes wer…
5 years, 3 months ago