Podcast Episodes
Back to Search
S11E12- Lions, Panties & Hotel Keys: Hollywood Publicity Stunts
Season 11 Episode 12
This week, we look at the most outrageous Hollywood Publicity Stunts. The crazier the stunt, the better. From sneaking a full-grown lion into a hotel…
4 years, 2 months ago
S11E11 - Don't Do It Advertising - Part Two
Season 11 Episode 11
This week, it’s Part Two of our “Don’t Do It Advertising” episode. Last week we looked at ads that asked you NOT to do something. This week, it’s ads…
4 years, 2 months ago
S11E10 - Don't Do It Advertising
Season 11 Episode 10
This week, we look at a category of advertising that doesn’t try to sell you something. As a matter of fact, tries to get you to STOP doing something…
4 years, 3 months ago
S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes
Season 11 Episode 9
This week, we look at the reasons why successful companies suddenly change their names. Sometimes those name changes are for legal reasons, sometimes…
4 years, 3 months ago
S11E08 - Medicine & Miracles: The Power of Hospital Marketing
Season 11 Episode 8
This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses ce…
4 years, 3 months ago
S11E06 - Inside The Super Bowl
Season 11 Episode 6
In this episode, we dive into the Super Bowl. The broadcast not only attracts the biggest viewing audience of the year, it is one of the biggest mark…
4 years, 4 months ago
S11E05 - How Jerry Goodis Made an Advertisement a Beautiful Thing
Season 11 Episode 5
This week, we tell the story of one of the most colourful characters in the history of Canadian advertising - Jerry Goodis. He founded a legendary ad…
4 years, 4 months ago
S11E04 - Selling Love: The Business of Online Dating
Season 11 Episode 4
This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more ab…
4 years, 4 months ago
S11E03 - Long Overdue: The Creative Boom of Library Marketing
Season 11 Episode 3
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a lib…
4 years, 4 months ago
S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021
Season 11 Episode 2
In this episode, we talk about the most unexpected ads of 2021. Quite a few commercials made eyebrows rise last year. From a fast-food restaurant tha…
4 years, 4 months ago