Podcast Episodes
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Luxury Advertising
Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We’l…
4 years, 2 months ago
Bonus Episodes from Age of Persuasion 2011
We're re-releasing all the episodes from the last season of Age of Persuasion in 2011.
All episodes have been remastered to fit our Under The Influenc…
4 years, 2 months ago
S11E25 - Ask Terry (2022)
Season 11 Episode 25
This week, it’s our annual Ask Terry episode – where I answer listener questions. This year, someone wants to know which advertising category does th…
4 years, 3 months ago
S11E24 - Arch Enemies
Season 11 Episode 24
This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to off…
4 years, 3 months ago
S11E23 - Bookmarks 2022
Season 11 Episode 23
This week it’s our annual Bookmarks episode – where we tell the great stories that didn’t fit into our regular episodes. Including a story about Fran…
4 years, 3 months ago
S11E22 - Brand Envy 2022
Season 11 Episode 22
This week, I tell the stories of four of my favourite brands. One holds the record for the most Oscar wins, one was a kid’s animated show produced by…
4 years, 3 months ago
S11E21 - "Rule Breakers"
Season 11 Episode 21
This week, the topic is rule breakers. It takes a courageous advertiser to flout the rules. The results can either be a goldmine or a landmine. We’ll…
4 years, 4 months ago
S11E20 - Brilliantly Bland: Why Boring Sells
Season 11 Episode 20
This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring product…
4 years, 4 months ago
Rejecting The Rubik's Cube
In case you missed it, the team behind Under The Influence started a podcast network. We wanted to bring you a bonus episode this week from one of o…
4 years, 4 months ago
S11E18 - Confessions of a Book Lover: The Art of Marketing Books
Season 11 Episode 18
This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One b…
4 years, 4 months ago