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S3E05 - Marketing Rock and Roll, Part Two
This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of M…
3 years, 10 months ago
Burn The Boats: Brands That Risked and Won
This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – inclu…
3 years, 11 months ago
Ageism In Advertising
This episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, becaus…
3 years, 11 months ago
Rejecting Colonel Harland Sanders
One our favourite episodes from our sister podcast, We Regret To Inform You: The Rejection Podcast is the inspiring story of Colonel Harland Sanders,…
3 years, 11 months ago
The Commercials You Grew Up With
This week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists …
4 years ago
S3E04 - Marketing Rock and Roll, Part One
In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel T…
4 years ago
AOP Goes to the Movies
This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies th…
4 years ago
Marketing Pioneers
In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond ring…
4 years, 1 month ago
Candid Commercials: Real People in Advertising
The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interv…
4 years, 1 month ago
It's Not Easy Being Green: Green Marketing
This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, h…
4 years, 2 months ago