Podcast Episodes
Back to Search
S11E10 - Don't Do It Advertising
Season 11 Episode 10
This week, we look at a category of advertising that doesn’t try to sell you something. As a matter of fact, tries to get you to STOP doing something…
4 years ago
S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes
Season 11 Episode 9
This week, we look at the reasons why successful companies suddenly change their names. Sometimes those name changes are for legal reasons, sometimes…
4 years ago
S11E08 - Medicine & Miracles: The Power of Hospital Marketing
Season 11 Episode 8
This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses ce…
4 years ago
S11E06 - Inside The Super Bowl
Season 11 Episode 6
In this episode, we dive into the Super Bowl. The broadcast not only attracts the biggest viewing audience of the year, it is one of the biggest mark…
4 years, 1 month ago
S11E05 - How Jerry Goodis Made an Advertisement a Beautiful Thing
Season 11 Episode 5
This week, we tell the story of one of the most colourful characters in the history of Canadian advertising - Jerry Goodis. He founded a legendary ad…
4 years, 1 month ago
S11E04 - Selling Love: The Business of Online Dating
Season 11 Episode 4
This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more ab…
4 years, 1 month ago
S11E03 - Long Overdue: The Creative Boom of Library Marketing
Season 11 Episode 3
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a lib…
4 years, 2 months ago
S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021
Season 11 Episode 2
In this episode, we talk about the most unexpected ads of 2021. Quite a few commercials made eyebrows rise last year. From a fast-food restaurant tha…
4 years, 2 months ago
S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing
Season 11 Episode 1
We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We…
4 years, 2 months ago
We’re back January 8th
Season 11
We’ve got a fun 2022 season planned for you. Here’s a sneak peek at what’s in store…
We know you want to listen to all the ads in this show. On the of…
4 years, 2 months ago