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S11E20 - Brilliantly Bland: Why Boring Sells
Season 11 Episode 20
This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring product…
3 years, 10 months ago
Rejecting The Rubik's Cube
In case you missed it, the team behind Under The Influence started a podcast network. We wanted to bring you a bonus episode this week from one of o…
3 years, 10 months ago
S11E18 - Confessions of a Book Lover: The Art of Marketing Books
Season 11 Episode 18
This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One b…
3 years, 10 months ago
S11E17 - Put A Tiger in Your Tank: Advertising Gets Animated
Season 11 Episode 17
This week, we look at the history of animated commercials. One of the very first hit the air in 1941 - for “crinkle-proof ties.” Next came Reddy Kilo…
3 years, 10 months ago
S11E16 - Only in Advertising: Stories from the Front Lines
Season 11 Episode 16
This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And s…
3 years, 10 months ago
S11E15 - Surprising Origin Stories
Season 11 Episode 15
This week on Under The Influence, we tell the surprising origin stories of some famous products and brands. Because sometimes, backstories have backs…
3 years, 11 months ago
S11E14 - From Batawa To Port Sunlight: The Story of Company Towns
Season 11 Episode 14
This week, we look at cities and towns that are actually named after companies. We’ll talk about one town named after a shoe company, one named for a…
3 years, 11 months ago
S11E13 - My Best Mistake "Bonus" Pod to celebrate Canada Reads on CBC
Season 11 Episode 13
To celebrate Canada Reads on CBC this week, here is the first chapter of Terry's latest book, "My Best Mistake". Enjoy!
We know you want to listen to…
3 years, 11 months ago
S11E12- Lions, Panties & Hotel Keys: Hollywood Publicity Stunts
Season 11 Episode 12
This week, we look at the most outrageous Hollywood Publicity Stunts. The crazier the stunt, the better. From sneaking a full-grown lion into a hotel…
3 years, 11 months ago
S11E11 - Don't Do It Advertising - Part Two
Season 11 Episode 11
This week, it’s Part Two of our “Don’t Do It Advertising” episode. Last week we looked at ads that asked you NOT to do something. This week, it’s ads…
4 years ago