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S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes
Season 11 Episode 9
This week, we look at the reasons why successful companies suddenly change their names. Sometimes those name changes are for legal reasons, sometimes…
3 years, 10 months ago
S11E08 - Medicine & Miracles: The Power of Hospital Marketing
Season 11 Episode 8
This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses ce…
3 years, 10 months ago
S11E06 - Inside The Super Bowl
Season 11 Episode 6
In this episode, we dive into the Super Bowl. The broadcast not only attracts the biggest viewing audience of the year, it is one of the biggest mark…
3 years, 11 months ago
S11E05 - How Jerry Goodis Made an Advertisement a Beautiful Thing
Season 11 Episode 5
This week, we tell the story of one of the most colourful characters in the history of Canadian advertising - Jerry Goodis. He founded a legendary ad…
3 years, 11 months ago
S11E04 - Selling Love: The Business of Online Dating
Season 11 Episode 4
This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more ab…
3 years, 11 months ago
S11E03 - Long Overdue: The Creative Boom of Library Marketing
Season 11 Episode 3
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a lib…
3 years, 11 months ago
S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021
Season 11 Episode 2
In this episode, we talk about the most unexpected ads of 2021. Quite a few commercials made eyebrows rise last year. From a fast-food restaurant tha…
4 years ago
S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing
Season 11 Episode 1
We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We…
4 years ago
We’re back January 8th
Season 11
We’ve got a fun 2022 season planned for you. Here’s a sneak peek at what’s in store…
We know you want to listen to all the ads in this show. On the of…
4 years ago
S10E25 - Ask Terry 2021
Season 10 Episode 25
It's our annual Ask Terry episode where we answer listener questions. We’ll delve into why creative advertising agencies have such boring names, to w…
4 years, 6 months ago