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S8E19 - Selling The Dream: Real Estate Advertising (An Encore Presentation)
Season 8 Episode 19
This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique …
7 years, 4 months ago
S8E18 - Under The Influence of My Influences
Season 8 Episode 18
This week, I’ll be sharing some of the major influences in my life that helped inform my thinking and shape my career. Including a snowplow ad from m…
7 years, 4 months ago
S8E17 - Best Product In A Leading Role: Celebrity CEOs
Season 8 Episode 17
This week, we look at celebrities with their own brands. From a small town general store owned by a comedian to a cosmetics empire started by an 18-y…
7 years, 5 months ago
S8E16 - Red Sheep: The Power of Word-Of-Mouth Advertising
Season 8 Episode 16
This week, we explore Word of Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommenda…
7 years, 5 months ago
S8E15 - Little Big Towns: Roadside Attractions As Marketing
Season 8 Episode 15
This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We’ll look at one to…
7 years, 5 months ago
S8E14 - Disgustingly Effective: Marketing of Bodily Functions
Season 8 Episode 14
Do you know which mascot is the most recognized but least liked on TV? This week, we look at disgusting but effective advertising mascots. Fun, cuddl…
7 years, 5 months ago
S8E13 - Promise Less, Profit More (An Encore Presentation)
Season 8 Episode 13
From the Digital Box Set: This week, it's an encore broadcast of Promise Less, Profit More. Most products offer customers as many features and benefi…
7 years, 6 months ago
S8E12 - Objection Overruled: Law Firm Advertising
Season 8 Episode 12
This week, we explore the world of law firm advertising. Some of it good, some of it bad, but a handful of it highly creative. We’ll break down the l…
7 years, 6 months ago
S8E11 - Air Quality: Rule-Breaking Radio Advertising
Season 8 Episode 11
This week, we listen to the innovative ways marketers are using sound around the world. We’ll explore how the words of an anthem in South Africa were…
7 years, 6 months ago
S8E10 - Distress Purchases
Season 8 Episode 10
This week, we explore the world of distress purchases. Distress purchases are the things we need in life, but quietly resent having to pay for like i…
7 years, 6 months ago