Podcast Episodes
Back to Search
S7E04 - Underwear In Your Mailbox: Subscription Marketing
Season 7 Episode 4
This week, we delve into the emerging world of subscription marketing.
Did you know you could have underwear sent to your door every month? How about…
7 years, 11 months ago
S7E03 - Damn The Torpedoes
Season 7 Episode 3
This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance …
8 years ago
S7E02 - I See A Little Silhouetto Of A Brand: How Old School Products Survive
Season 7 Episode 2
This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a wa…
8 years ago
S7E01 - Put It Between Your Knees and Squeeze: Marketing A Fad
Season 7 Episode 1
This week, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a sing…
8 years ago
S6E26 - Ask Terry 2017
Season 6 Episode 26
This week marks the final episode of the 2017 Under The Influence season. And as we do every year, we're turning this show over to you, our listeners…
8 years, 6 months ago
S6E25 - Bookmarks 2017
Season 6 Episode 25
This week, it’s our annual Bookmarks episode. The research team at Under The Influence does a lot of reading over the year, and finds a lot of great …
8 years, 6 months ago
S6E24 - Cannes Creative Advertising Be Effective?
Season 6 Episode 24
This week, we journey to Cannes, France for the Cannes International Advertising Festival. It’s the most revered advertising competition in the world…
8 years, 7 months ago
S6E23 - Now Splinter Free: How Marketing Broke Taboos
Season 6 Episode 23
This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at why toilet paper was a hush-hush product in the 19…
8 years, 7 months ago
S6E22 - The Lean Mean Money Machine: How Marketing Affects Sports
Season 6 Episode 22
This week, we analyze how marketing affects the sports world. We’ll look at the massive influence that comes with owning the rights to the Olympic ga…
8 years, 7 months ago
S6E20 - The Most Interesting Adman in the World: The Story of Albert Lasker
Season 6 Episode 20
This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Plan…
8 years, 8 months ago