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S5E06 - Words Invented By Marketers
Season 5 Episode 6
This week, we explore words invented by marketers. Many of those words found their way into the dictionary and have become part of our daily language…
10 years, 7 months ago
S5E05 - Small Move, Big Gain
Season 5 Episode 5
This episode explores how small moves can result in huge business gains.
While much of the business world spends its time looking for the big idea, m…
10 years, 7 months ago
S5E04 - When Marketers Lie
Season 5 Episode 4
This week, we look at the consequences when marketing companies lie.
From the Volkswagen scandal, to a promotion that brought Hoover to its knees, to…
10 years, 7 months ago
S5E03 - Zombie Brands
Season 5 Episode 3
This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, and were either shut down …
10 years, 8 months ago
S5E02 - Promise Less, Profit More
Season 5 Episode 2
Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companie…
10 years, 8 months ago
S5E01 - How Marketing Created Rituals
Season 5 Episode 1
In our first episode of 2016, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & e…
10 years, 8 months ago
S4E25 - Ask Terry 2015
Season 4 Episode 25
This is the final episode of our 10th season on CBC. And to celebrate, we turn the show over to you. That means Terry will be answering listener ques…
11 years, 3 months ago
S4E24 - Selling Yourself: The Art of Personal Branding
Season 4 Episode 24
This week, we take the marketing lessons from big brands and apply them… to you. If you have to sell yourself, sell your services, if you want more “…
11 years, 3 months ago
S4E22 - The Internet of (Marketing) Things
Season 4 Episode 22
This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital …
11 years, 3 months ago
S4E21 - Bookmarks 2015
Season 4 Episode 21
This is our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season. We’ll tell the…
11 years, 4 months ago