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S4E13 - The Marketing Innovations Episode
Season 4 Episode 13
This episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to a glove th…
11 years, 2 months ago
S4E11 - Giftvertising
Season 4 Episode 11
This week on Under The Influence, we look at one of the newest trends in marketing, called Giftvertising. Where marketers surprise their customers wi…
11 years, 2 months ago
S4E10 - The Sharing Economy
Season 4 Episode 10
One of the biggest factors fuelling the sharing economy is the mindset of the Millennial generation. A demographic bigger than the Baby Boomers, Mill…
11 years, 2 months ago
S4E09 - Geography As Branding
Season 4 Episode 9
The issue of geography is a subject the marketing world subscribes to.
Many companies, and even entire industries, attach their brands to geographica…
11 years, 2 months ago
S4E08 - For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees
Season 4 Episode 8
The Academy Awards are coming up soon - and the wins and losses on that night change the fortunes of actors, directors and films. But what the public…
11 years, 3 months ago
S4E06 - Marketing Hit Songs
Season 4 Episode 6
Just in time for the Grammy Awards, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to inventive ma…
11 years, 3 months ago
S4E05 - Selling The Moon, Part II
Season 4 Episode 5
In Part Two of “Selling The Moon,” we pick up the story with the success of the Gemini program, which leads NASA to believe they might reach the moon…
11 years, 3 months ago
S4E04 - Selling The Moon, Part I
Season 4 Episode 4
Across the two episodes, we’ll trace the way NASA marketed the expensive moon landing to both the American public, and to Congress. In this first par…
11 years, 4 months ago
S4E03 - Selling Ugly
Season 4 Episode 3
Not all products are beautiful. While it’s easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly p…
11 years, 4 months ago
S4E02 - Controversy Advertising
Season 4 Episode 2
This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use c…
11 years, 4 months ago