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S1E08 - The Marketing Genius of Steve Jobs, Part 2
Season 1 Episode 8
This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being banished for 12 years and his bold choice to release advertising that suggested…
Published on 13 years, 6 months ago
S1E07 - The Marketing Genius of Steve Jobs, Part 1
Season 1 Episode 7
This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great marketer.
Hosted on Acast. See acast.com/privacy f…
Published on 13 years, 6 months ago
S1E05 - Getting Personal in the Classified Ads
Season 1 Episode 5
This episode is about the history of the classified ads. We trace the very first classified ad in North America through to the explosion of classifieds online. At any given time, a glance at the clas…
Published on 13 years, 6 months ago
S1E04 - Great Brands That Never Advertise
Season 1 Episode 4
This episode looks at famous brands that built their companies without advertising. It's so rare in this world to build a multi-million, or multi-billion dollar company without relying on advertising…
Published on 13 years, 7 months ago
S1E03 - Voices of Influence
Season 1 Episode 3
This episode explores how voices influence us in all corners of our lives. From computer voices, to phone operator voices, to the voices we hear at airports. Some expensive celebrity voices in commer…
Published on 13 years, 7 months ago
S1E02 - Men Are From Sears, Women Are From Bloomingdale's
Season 1 Episode 2
This episode examines the different ways in which men and women shop. Deep in our DNA, our shopping habits have been formed and the differences between the genders couldn't be more stark.
Hosted on A…
Published on 13 years, 7 months ago
S1E01 - A New BRIC In The Wall
Season 1 Episode 1
Welcome to the first episode of Under The Influence. In this show, we focus on the emergence of the BRIC nations as the new marketing force in the world. BRIC is an acronym for: Brazil, Russia, India…
Published on 13 years, 7 months ago