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S3E14 - Elevator Pitches
Season 3 Episode 14
The marketing industry is a business of short, concise messages. Be it the confines of 30 seconds, the space in a print ad or the restrictions of twi…
12 years, 1 month ago
S3E12 - Sunny With a Chance of Mousetraps: How Weather Affects Marketing
Season 3 Episode 12
This week, we explore how the weather affects marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers ca…
12 years, 2 months ago
S3E11 - Advertising Alumni
Season 3 Episode 11
In this episode, we look at famous people who began their careers in advertising. Many of the people who have gone on to shape popular culture cut th…
12 years, 2 months ago
S3E10 - Viral Videos
Season 3 Episode 10
In this episode, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video…
12 years, 2 months ago
S3E09 - Have It Your Way: How Mass Customization Is Changing Marketing
Season 3 Episode 9
After a 100 years of Mass Production - where one size fit all - 21st century marketing is moving to Mass Customization - letting you custom-design ev…
12 years, 2 months ago
S3E07 - Ambush Marketing
Season 3 Episode 7
This week, we look at Ambush Marketing. It's a form of marketing where a brand tried to connect itself with an event like the FIFA World Cup - but WI…
12 years, 3 months ago
S3E06 - Marketing The Olympics
Season 3 Episode 6
Just in time for the Sochi Olympics, we take the opportunity to look at the big-money world of Olympic advertising.
From the very first Olympic spons…
12 years, 3 months ago
S3E03 - Cause Marketing
Season 3 Episode 3
Unlike public service announcements or corporate philanthropy, Cause Marketing is when a Not-For-Profit organization teams up with a For-Profit compa…
12 years, 4 months ago
S3E02 - The Psychology of Price
Season 3 Episode 2
In this episode, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy …
12 years, 4 months ago
S3E01 - Looking Out For Number One
Season 3 Episode 1
In our first episode of Season 3, we explore #1 Brands. We'll look at popular categories and identify the runaway best-selling brands and analyze why…
12 years, 4 months ago