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S4E08 - For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees
Season 4 Episode 8
The Academy Awards are coming up soon - and the wins and losses on that night change the fortunes of actors, directors and films. But what the public…
11 years, 7 months ago
S4E06 - Marketing Hit Songs
Season 4 Episode 6
Just in time for the Grammy Awards, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to inventive ma…
11 years, 7 months ago
S4E05 - Selling The Moon, Part II
Season 4 Episode 5
In Part Two of “Selling The Moon,” we pick up the story with the success of the Gemini program, which leads NASA to believe they might reach the moon…
11 years, 7 months ago
S4E04 - Selling The Moon, Part I
Season 4 Episode 4
Across the two episodes, we’ll trace the way NASA marketed the expensive moon landing to both the American public, and to Congress. In this first par…
11 years, 8 months ago
S4E03 - Selling Ugly
Season 4 Episode 3
Not all products are beautiful. While it’s easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly p…
11 years, 8 months ago
S4E02 - Controversy Advertising
Season 4 Episode 2
This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use c…
11 years, 8 months ago
S4E01 - Strange Brands
Season 4 Episode 1
This week, we look at some of the strangest brands that exist in the world. Some are the result of odd licensing deals - like WikiLeaks, which is now…
11 years, 8 months ago
S3E25 - Dear Terry 2014
Season 3 Episode 25
Well, this is the final episode of Under The Influence for the 2014 season. As as we do every year, we turn this show over to our listeners. Terry an…
12 years, 3 months ago
S3E24 - When Brands Mock Other Brands
Season 3 Episode 24
This week on Under The Influence, we look at brands that mock other brands. It’s a risky strategy, as one company has to ridicule another brand to ma…
12 years, 3 months ago
S3E23 - Satisfaction Guaranteed
Season 3 Episode 23
This week, we search for companies that offer 100%, no questions-asked, no fine print lifetime guarantees. They're hard to find, as not many compani…
12 years, 3 months ago