Podcast Episodes
Back to SearchInbound Marketing SaaS: Rand Fishkin's $101 CAC Flywheel
Episode 38
Moz spent $0 on paid acquisition for its first six years. Rand Fishkin built an inbound marketing SaaS flywheel that drove customer acquisition cost …
11 years, 9 months ago
SaaS SEO: Rand Fishkin on Moz's Path to $29M
Episode 37
Rand Fishkin was $500,000 in debt, hiding finances from his own father, and running a consulting firm with his mom. Then he started blogging about Sa…
11 years, 9 months ago
SaaS Content Marketing: 7 Years of Failure to 700 Customers
Episode 36
Dan Norris spent seven years running a web agency with no profit. Then he burned through his savings on a software startup that topped out at $476 a …
11 years, 9 months ago
SaaS Marketplace Pivot: Free to $1M in Revenue
Episode 35
Ryan Hamlin spent $400,000 of his own money building a free marketplace for booking events. Then he realized the SaaS marketplace model he needed was…
11 years, 9 months ago
Startup Traction: DuckDuckGo's Bullseye Framework
Episode 34
Gabriel Weinberg built DuckDuckGo into a search engine with over a billion searches in 2013. But early on, he was stuck at just 10,000 searches a mon…
11 years, 9 months ago
Startup Competitive Differentiation: DuckDuckGo vs. Google
Episode 33
Gabriel Weinberg spent $10,000 to launch a search engine against Google. Every previous competitor had failed by trying to match Google's technology.…
11 years, 9 months ago
SaaS Product-Led Growth: Trello's Path to Millions of Users
Episode 32
Michael Pryor and Joel Spolsky spent 15 years building developer tools at Fog Creek Software. Then they created Trello - a product-led growth experim…
11 years, 9 months ago
SaaS Content Marketing: Hiten Shah on KISSmetrics Blog
Episode 31
Hiten Shah and Neil Patel lost $2-3 million of their own money on failed businesses before Crazy Egg took off. Then they turned SaaS content marketin…
11 years, 9 months ago
SaaS Product-Led Growth: 70K Downloads in 30 Days
Episode 30
Baydin launched Boomerang for Gmail with a two-month prototype and got 70,000 downloads in 30 days while still in private beta. Users were so despera…
11 years, 9 months ago
SaaS Co-Founder Clash: Why He Stepped Down
Episode 29
Martin Novak and his SaaS co-founder built Visidom with high school friends, bootstrapped it to paying customers, and flew to San Francisco chasing Y…
11 years, 10 months ago