Podcast Episodes
Back to SearchSaaS Sales Process: The Narrative Framework for Deals
Episode 279
Most SaaS founders skip straight to demos and email templates without building the foundational narrative their entire SaaS sales process depends on.…
5 years, 8 months ago
Selling SaaS Without Sales Experience: Pete's Playbook
Episode 278
Pete Kazanjy had zero sales experience when he became his startup's first sales rep. As a product marketer, he had to learn selling SaaS without sale…
5 years, 8 months ago
Enterprise SaaS Sales: 18M Students and $50M ARR via Channel
Episode 277
Investors told Advait Shinde the K-12 market had no money and Chromebooks were the wrong bet. Today, GoGuardian serves 18 million students - a third …
5 years, 8 months ago
SaaS Recurring Revenue: From Selling Out of a VW to $25M ARR
Episode 276
In 2012, Suneera Madhani was selling payment terminals out of her VW Beetle. When she pitched a flat-rate recurring revenue model to her bosses, they…
5 years, 9 months ago
SaaS Retention: How Flow Cut Churn 50% With No Budget
Episode 275
When Daniel Scrivner joined Flow as CEO, the company was bleeding 5% of revenue every month. The team had been spending $100K/month on paid ads, but …
5 years, 9 months ago
SaaS SEO: From $100K to $2M ARR in Nine Months
Episode 274
Nine months ago, Sabba Keynejad was doing $10K MRR with VEED.io. They had been rejected by YC and nearly shut down with one month of runway left. The…
5 years, 9 months ago
SaaS Pricing: Why Higher Prices Increased Conversion
Episode 273
DocSend was free for three years. When Russ Heddleston added a $10/month plan, conversion went up. When he raised SaaS pricing to $150/month, convers…
5 years, 10 months ago
SaaS Competitive Differentiation: Speed Over Features Won
Episode 272
Grant Deken spent six years building and selling an influencer marketing platform called Grapevine. During that time, he watched hundreds of advertis…
5 years, 10 months ago
SaaS Sales Process: Six-Figure Deals From Dorm Room
Episode 271
Sonny Patel started Insurmi out of his dorm room after seeing how outdated insurance technology was. He spent 18 months building a B2C comparison sit…
5 years, 11 months ago
SaaS Branding: Typeform's Path to 100K Customers
Episode 270
Paul Campillo was a social worker helping adults out of San Quentin find jobs. Then he accidentally filled out a Typeform job application and became …
5 years, 11 months ago