Podcast Episodes
Back to SearchBeyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast
Episode 974
On this episode, we explore how leading brands are implementing successful offsite strategies. Focuses include data partnerships and clean rooms, aud…
3 months, 1 week ago
Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers
Episode 973
In today’s podcast episode, we discuss what’s most responsible for consumers’ current ad fatigue, why there’s an opportunity to capture attention imm…
3 months, 1 week ago
Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast
Episode 972
In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure inve…
3 months, 1 week ago
3 Consumers Retailers Must Know in the AI Era | Reimagining Retail
Episode 971
On today’s podcast episode, we discuss the most interesting moments from ShopTalk, the three types of consumers retailers need to be thinking about, …
3 months, 2 weeks ago
The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition
Episode 970
In today's podcast episode, EMARKETER Vice President & Principal Analyst, Sarah Marzano, examines what's holding in-store back, what it will take to …
3 months, 2 weeks ago
America Is Rewriting Its Relationship with News | Behind the Numbers
Episode 969
In today’s podcast episode, we discuss the various reasons why Americans consume news, how they receive information, and the evolving behaviors emerg…
3 months, 2 weeks ago
King YouTube: Who’s Coming for the Crown—and How | Behind the Numbers
Episode 968
In today’s podcast episode, we discuss why YouTube is the “new king of all media,” the strategies most likely to help competitors catch up, and what—…
3 months, 2 weeks ago
The Endless Aisle: Infinite Assortment to Real-Time Relevance—and Beyond | Reimagining Retail
Episode 967
On today’s podcast episode, we discuss what “the endless aisle” means today, how to best organize it, how AI takes it to the next level, and why the …
3 months, 2 weeks ago
Social Media’s Growing Role in Healthcare Decisions | Behind the Numbers
Episode 965
In today’s podcast episode, we discuss why Americans are turning to social media for health advice, the kinds of help they are seeking, and how the i…
3 months, 3 weeks ago
Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers
Episode 966
On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s getting…
3 months, 3 weeks ago