Podcast Episodes
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How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail
Episode 881
In this podcast episode, we discuss how Primark’s US and UK customers see the brand differently, what’s kept the retailer relevant as price pressures…
3 months, 1 week ago
The AI Ad Dilemma: Consumer Trust, Controversial Ads, and the Future of Media Buying | Behind the Numbers
Episode 880
On today’s podcast episode, we discuss the moving target that is consumers’ perception of using AI in advertising, how marketers feel about the techn…
3 months, 1 week ago
How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers
Episode 879
On today’s podcast episode, we discuss what folks are prioritizing when it comes to upskilling in AI, the stigma of using the technology at work, and…
3 months, 1 week ago
How (Not) to Rebrand | Reimagining Retail
Episode 878
In this podcast episode, we discuss rebrands: how much consumers notice them, how important of an ingredient nostalgia is, and how to successfully e…
3 months, 2 weeks ago
From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers
Episode 876
On today’s podcast episode, we discuss how “The Savings Wrangler” campaign was dreamt up, how GoodRx will measure its success, and what new spaces th…
3 months, 2 weeks ago
What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing | Behind the Numbers
Episode 877
On today’s podcast episode, we discuss more ‘very specific, but highly unlikely’ predictions for the end of 2025 and start of 2026. If a major US new…
3 months, 2 weeks ago
The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and Activations | Reimagining Retail
Episode 875
On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September, with a twist. This month ‘Th…
3 months, 3 weeks ago
What If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind the Numbers
Episode 873
On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the end of 2025 and start of 2026. Whether Snap’s Spe…
3 months, 3 weeks ago
The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers
Episode 874
On today’s podcast episode, we discuss which of the over 500 sessions will be the most interesting conversation at this year’s Advertising Week 2025 …
3 months, 3 weeks ago
Delta Plans AI-Driven Personalized Pricing—Is This Retail's Future? | Reimagining Retail
Episode 872
In this podcast episode, we discuss the backlash to Delta’s decision to use personalized AI pricing, how consumers feel about dynamic pricing, and if…
3 months, 4 weeks ago