Podcast Episodes
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Starbucks’ Loyalty Revamp — The Blueprint for Modern Rewards | Reimagining Retail
Episode 960
On today’s podcast episode, we discuss why Starbucks just revamped its loyalty program, what the ideal loyalty program looks like, and how this revam…
1 month, 2 weeks ago
Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition
Episode 957
In this special edition episode recorded at the EMARKETER Creator Trends 2026 Virtual Summit, you will learn how shoppable video, retail media integr…
1 month, 2 weeks ago
Growing Up “Constantly Online”: What Teens’ Online Lives Really Look Like | Behind the Numbers
Episode 959
On today’s podcast episode, we discuss teens’ online behavior: which digital activities they engage in on which devices, why this could be the cohort…
1 month, 2 weeks ago
What Will Spotify Do About AI Slop? Will Podcasts Catch On in Living Rooms? And More — The 3 Big Questions for Spotify | Behind the Numbers
Episode 956
On today’s podcast episode, we discuss the three big questions surrounding Spotify right now: What will the audio giant do about AI slop? Can it gene…
1 month, 3 weeks ago
The Big Creator Breakout in 2026 | Behind the Numbers Special Edition
Episode 955
EMARKETER Principal Analyst Max Willens unveils new forecasts that reveal where creator spending is accelerating, including new category breakouts fo…
1 month, 3 weeks ago
Does Every Retailer Need a Chief Entertainment Officer (Like GAP)? | Reimagining Retail
Episode 954
On today’s podcast episode, we discuss why Gap is introducing a Chief Entertainment Officer, whether this is a bold, transformational move or a distr…
1 month, 3 weeks ago
Are We Addicted? Breaking Down the Social Media Trials and America’s Media Habits | Behind the Numbers
Episode 953
On today’s podcast episode, we discuss the biggest takeaways from the social media addiction trials so far, what our numbers tell us about social med…
1 month, 3 weeks ago
Inside 2026 Winter Olympics Advertising: Media Fragmentation, Creators & the Brands That Won Gold | Behind the Numbers
Episode 952
On today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how cr…
2 months ago
The Unofficial Monthly Retailer Awards for February: CeraVe Makes KD the 'Face of Legs', H-E-B 'Baby Wants Tortillas', and More | Reimagining Retail
Episode 951
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for February, including “Most Impactful Campaign,” “Be…
2 months ago
Will TikTok be battling bias this year? How big can TikTok Shop get? And More — The 3 Big Questions for TikTok | Behind the Numbers
Episode 950
On today’s podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bias…
2 months ago