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The Big 3 Questions For Google — OpenAI's Atlas, Ad Tech Hearings, and a $100bn Quarter | Behind the Numbers

Episode 899

On today’s podcast episode, we discuss the three big questions surrounding Google in Q3 and beyond: How much of a competitor to Google Chrome is Open…

5 months, 1 week ago

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MrBeast Financial: Can YouTube’s Biggest Star Disrupt Banking for Gen Z and Others? | The Banking & Payments Show
MrBeast Financial: Can YouTube’s Biggest Star Disrupt Banking for Gen Z and Others? | The Banking & Payments Show

Episode 898

In today’s episode, we explore whether MrBeast’s pivot from giving away money to managing it marks a natural evolution or a red flag and if we lookin…

5 months, 2 weeks ago

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From Japan’s Konbini Culture to America’s Convenience Crisis: 7-Eleven’s Next Move | Reimagining Retail

Episode 897

On today’s podcast episode, we discuss why 7-Eleven is opening more stores even as foot traffic falls, explore its next engine of growth, and conside…

5 months, 2 weeks ago

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Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

Episode 896

On today’s podcast episode, we discuss why measurement is harder than it used to be, how the metrics advertisers use to evaluate their spend are chan…

5 months, 2 weeks ago

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Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

Episode 895

On today’s podcast episode, we discuss the main factors leading marketers to cut spending at the moment, how advertisers are adapting their approach …

5 months, 2 weeks ago

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Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail
Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail

Episode 894

In this podcast episode, we discuss what makes this season unique for the beauty category, what “creating magic” looks like during the holidays when …

5 months, 3 weeks ago

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The Big 3 Questions For Netflix — Ad Impact, Netflix House, and a Spotify Deal? | Behind the Numbers

Episode 893

On today’s podcast episode, we discuss the big 3 questions surrounding Netflix in Q3 and beyond: expectations for its ad business, the impact of Netf…

5 months, 3 weeks ago

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The Digital Lives and Lifestyles of Everyone in the World: How People Watch TV, Short-Form Video’s Global Divide, and More | Behind the Numbers

Episode 892

On today’s podcast episode, we discuss how much TV streaming is really going on around the world, in which countries radio is holding its own, and sh…

5 months, 3 weeks ago

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The Unofficial Most Interesting Retailers List (October) | Reimagining Retail
The Unofficial Most Interesting Retailers List (October) | Reimagining Retail

Episode 891

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of October. Each month, host Suzy Davidkha…

5 months, 4 weeks ago

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“Everyone Watches The WNBA” — How Women’s Sports Are Changing Audiences and Advertising | Behind the Numbers

Episode 890

On today’s podcast episode, we discuss how WNBA viewership did the year after the ‘Caitlin Clark Effect’ hit the league, what social media will do to…

6 months ago

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