Podcast Episodes
Back to SearchSocial Media’s Growing Role in Healthcare Decisions | Behind the Numbers
Episode 965
In today’s podcast episode, we discuss why Americans are turning to social media for health advice, the kinds of help they are seeking, and how the i…
5 months, 1 week ago
Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers
Episode 966
On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s getting…
5 months, 1 week ago
Walmart vs. Target: Retail Strategy, Loyalty Programs, and What’s Driving Their Success | Reimagining Retail
Episode 964
On today’s podcast episode, we discuss whether Walmart and Target were ever truly competing on the same promise of mass retail, or whether they were …
5 months, 1 week ago
Formula One’s American Takeover: Will Brands Race Into F1 or Hit the Brakes? | In the Game
Episode 963
On today’s podcast episode, we discuss what’s been driving Formula One’s growth in America, whether F1 has finally broken through in the US or if we’…
5 months, 2 weeks ago
Why Warner Bros. Discovery Chose Paramount Over Netflix—and How It Impacts the Streaming Universe | Behind the Numbers
Episode 962
On today’s podcast episode, we discuss why Warner Bros. Discovery chose Paramount's bid over Netflix's, what impact this will have on the streaming u…
5 months, 2 weeks ago
How AI Is Changing the Workplace: Efficiency Gains or Higher Demands? | Behind the Numbers
Episode 961
On today’s podcast episode, we discuss how much AI is really helping with productivity, the hidden trade-offs of using the technology in the workplac…
5 months, 2 weeks ago
The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition
Episode 958
Recorded at the EMARKETER Creator Trends 2026 Virtual Summit, this panel explores how creator video is opening new territory for brands on CTV. EMAR…
5 months, 2 weeks ago
Starbucks’ Loyalty Revamp — The Blueprint for Modern Rewards | Reimagining Retail
Episode 960
On today’s podcast episode, we discuss why Starbucks just revamped its loyalty program, what the ideal loyalty program looks like, and how this revam…
5 months, 2 weeks ago
Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition
Episode 957
In this special edition episode recorded at the EMARKETER Creator Trends 2026 Virtual Summit, you will learn how shoppable video, retail media integr…
5 months, 3 weeks ago
Growing Up “Constantly Online”: What Teens’ Online Lives Really Look Like | Behind the Numbers
Episode 959
On today’s podcast episode, we discuss teens’ online behavior: which digital activities they engage in on which devices, why this could be the cohort…
5 months, 3 weeks ago