Podcast Episodes
Back to SearchThe Other Side of Loyalty That Most Brands Miss with Fetch and Nestlé | Behind the Numbers
Episode 887
On today’s podcast episode, we discuss what it means to have an authentic relationship with your customer, the benefits of collaborating on loyalty, …
4 months, 2 weeks ago
Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the Numbers
Episode 884
On today’s podcast episode, we discuss how digital has changed in 2025: why the digital ad triopoly (Google, Meta, and Amazon) are losing influence, …
4 months, 3 weeks ago
‘Instant Checkout’: How ChatGPT Could Redefine Online Shopping Before Amazon and Google Strike Back | Reimagining Retail
Episode 886
On today’s podcast episode, we discuss how much of a splash ChatGPT’s new ‘Instant Checkout’ is likely to make, what kinds of things people are most …
4 months, 3 weeks ago
The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show
Episode 885
In today’s episode, we talk about whether the “American Dream” is less achievable, or just different, how this new economic reality has reshaped cons…
4 months, 3 weeks ago
How Much Traditional Media Still Matters: Last Stand—or a New Beginning? | Behind the Numbers
Episode 883
On today’s podcast episode, we discuss how linear TV ad dollars are still managing to outweigh CTV ad dollars, what’s primarily responsible for drivi…
4 months, 3 weeks ago
Gen Z’s Social Media Shuffle: Why 83% Are Turning the Volume Down — and Where They’re Going Next | Behind the Numbers
Episode 882
On today’s podcast episode, we discuss how Gen Zers are trying to limit their social media use, which platforms they are moving to (and away from), a…
5 months ago
How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail
Episode 881
In this podcast episode, we discuss how Primark’s US and UK customers see the brand differently, what’s kept the retailer relevant as price pressures…
5 months ago
The AI Ad Dilemma: Consumer Trust, Controversial Ads, and the Future of Media Buying | Behind the Numbers
Episode 880
On today’s podcast episode, we discuss the moving target that is consumers’ perception of using AI in advertising, how marketers feel about the techn…
5 months ago
How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers
Episode 879
On today’s podcast episode, we discuss what folks are prioritizing when it comes to upskilling in AI, the stigma of using the technology at work, and…
5 months, 1 week ago
How (Not) to Rebrand | Reimagining Retail
Episode 878
In this podcast episode, we discuss rebrands: how much consumers notice them, how important of an ingredient nostalgia is, and how to successfully e…
5 months, 1 week ago