Podcast Episodes
Back to SearchWhat If? Prime Cost Less, OpenAI Bought Apple (or Vice Versa), and the Netflix–WBD Deal Never Happens | Behind the Numbers
Episode 921
On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: what Amazon will do with the price of Prime; bet…
3 weeks, 5 days ago
AI-Driven Media Management, with Gigi and Amazon Ads (Part 1) | EMARKETER Miniseries
Episode 920
On today’s EMARKETER Miniseries—AI-Driven Media Management—we explore how to break down the media manager role into workflows that can be automated o…
3 weeks, 6 days ago
How Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital World, with Crayola | Reimagining Retail
Episode 919
On today’s podcast episode, we discuss what Crayola is aiming to achieve with its “Campaign for Creativity,” how the brand guides children from digit…
4 weeks ago
A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries
Episode 918
On today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore Amazon's plans for moving out of Beta and offering Omnichannel Metrics (…
4 weeks, 1 day ago
What If? Sports Team Sponsorships, TikTok Shop's Ceiling, and a Creator–Retail Media Network Marriage | Behind the Numbers
Episode 915
On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: sports team sponsorships pushing the envelope, t…
4 weeks, 2 days ago
Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition
Episode 917
In this special edition podcast episode, EMARKETER Principal Analyst Sarah Marzano sits down for a conversation with Shawn McGahee, Senior Director, …
1 month ago
The Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and Online Consumer Trust Tanks | Behind the Numbers
Episode 916
On today’s podcast, we will cover a few of the takes from our Top Trends to Watch in 2026 report. Our analysts (or bakers) will compete in a Great Br…
1 month ago
A Blueprint for Better Measurement (Part 1) with Amazon Ads | EMARKETER Miniseries
Episode 914
On today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore the appeal of Amazon not just as a sales platform but also as an adverti…
1 month ago
What the 2025 Thanksgiving Period Told Us About This Year’s Holiday Shopping Season | Reimagining Retail
Episode 913
On today's podcast episode, we discuss the Thanksgiving shopping season—what surprised us most, what it revealed about the fragility of the US consum…
1 month ago
Better Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer Audiences, with Revry | Behind the Numbers
Episode 912
On today’s podcast episode, we discuss how LGBTQ+ streaming platform Revry has been able to gain traction in a crowded, highly competitive streaming …
1 month ago