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Meta's Next Big App? Meta's Next Big Agent? — The 3 Big Questions for Meta | Behind the Numbers

Episode 1037

On today’s podcast episode, we discuss the three biggest questions surrounding Meta right now: Will the company create the next big social network? W…

3 weeks ago

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From Fitness Tracker to AI Health Hub: Which Health Metrics Really Matter? | Behind the Numbers

Episode 1036

In today’s podcast episode, we discuss what’s driving the current surge in interest in health wearables, which wearable health metrics are reliable e…

3 weeks, 3 days ago

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After the First Bell: Capturing the Next Wave of Back-to-School Spending | Reimagining Retail
After the First Bell: Capturing the Next Wave of Back-to-School Spending | Reimagining Retail

Episode 1035

On today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvi…

3 weeks, 5 days ago

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Is Google’s AI Bet Too Big? YouTube's Next Chapter? — The 3 Big Questions for Google | Behind the Numbers

Episode 1034

On today's podcast episode, we discuss the three biggest questions surrounding Google right now: Is Google spending too much in the AI race? Will the…

4 weeks ago

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The Ad Dollar–Attention Gap: Social Media, Subscription OTT, and Digital Audio | Behind the Numbers

Episode 1033

On today's podcast episode, we discuss the biggest gaps between where Americans spend their time and where advertisers spend their money. We explore …

1 month ago

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The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game
The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game

Episode 1032

On today's podcast episode, we discuss the audiences for "spectacle events," including one-off marquee sporting events like UFC 250 and sporting occa…

1 month ago

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Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail
Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail

Episode 1031

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for July, including awards for “Most Impactful Campaign,” “Be…

1 month ago

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Lean-Back Viewing Fading? What a Netflix Bundle Looks Like? — The 3 Big Questions for Netflix | Behind the Numbers

Episode 1030

On today’s podcast episode, we discuss the three biggest questions surrounding Netflix right now: Will the shift from a few long weekly viewing sessi…

1 month ago

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What If the EU Bans Infinite Scroll, Facebook Becomes Cool, and OpenAI Makes $100 Billion in Ads? | Behind the Numbers

Episode 1029

In today’s podcast episode, we discuss what would happen if the EU banned infinite scroll, whether Facebook can become cool again, and whether OpenAI…

1 month, 1 week ago

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The GLP-1 Weight-Loss Revolution: Retail’s Next Big Disruption? | Reimagining Retail
The GLP-1 Weight-Loss Revolution: Retail’s Next Big Disruption? | Reimagining Retail

Episode 1028

On today’s podcast, we go beyond the headlines to explore what’s driving the latest wave of GLP-1 momentum, why this represents a lasting shift rathe…

1 month, 1 week ago

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