Podcast Episodes
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2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining Retail
Episode 925
On today's podcast episode, we give out our '2025 Retail Awards' for the 'Must-Visit Store of the Year', 'Glow-Up of the Year', 'AI Power Move', 'Col…
6 months, 3 weeks ago
AI-Driven Media Management, with Gigi and Amazon Ads (Part 2) | EMARKETER Miniseries
Episode 924
On today’s EMARKETER Miniseries—AI-Driven Media Management—we explore the core building blocks of AI innovation, what partnering with Amazon Ads look…
6 months, 3 weeks ago
The Next-Generation of In-Flight Advertising: Passenger Receptiveness, Contextual Campaigns, and What Comes Next | Behind the Numbers
Episode 922
On today’s podcast episode, we discuss airline passengers’ receptiveness to ads, share best-in-class examples of contextual campaigns, and explore wh…
6 months, 3 weeks ago
What If? Prime Cost Less, OpenAI Bought Apple (or Vice Versa), and the Netflix–WBD Deal Never Happens | Behind the Numbers
Episode 921
On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: what Amazon will do with the price of Prime; bet…
6 months, 3 weeks ago
AI-Driven Media Management, with Gigi and Amazon Ads (Part 1) | EMARKETER Miniseries
Episode 920
On today’s EMARKETER Miniseries—AI-Driven Media Management—we explore how to break down the media manager role into workflows that can be automated o…
6 months, 3 weeks ago
How Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital World, with Crayola | Reimagining Retail
Episode 919
On today’s podcast episode, we discuss what Crayola is aiming to achieve with its “Campaign for Creativity,” how the brand guides children from digit…
6 months, 4 weeks ago
A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries
Episode 918
On today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore Amazon's plans for moving out of Beta and offering Omnichannel Metrics (…
6 months, 4 weeks ago
What If? Sports Team Sponsorships, TikTok Shop's Ceiling, and a Creator–Retail Media Network Marriage | Behind the Numbers
Episode 915
On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: sports team sponsorships pushing the envelope, t…
7 months ago
Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition
Episode 917
In this special edition podcast episode, EMARKETER Principal Analyst Sarah Marzano sits down for a conversation with Shawn McGahee, Senior Director, …
7 months ago