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Touch Grass Marketing: How Digital Brands Go IRL | Behind the Numbers

Episode 1007

In today’s podcast episode, we discuss what the data says about young people actually going out and touching grass, what “logging off” really looks l…

2 months, 3 weeks ago

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Britain’s Retail King: Tesco’s Next Chapter | Reimagining Retail
Britain’s Retail King: Tesco’s Next Chapter | Reimagining Retail

Episode 1006

In today’s podcast episode, we discuss UK supermarket giant Tesco: its true superpower, its next big bet, and what it should cut—and keep—to maintain…

2 months, 4 weeks ago

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Google Reinvents Search as OpenAI Gets Cleared for Takeoff | Behind the Numbers

Episode 1005

In today’s podcast episode, we discuss how significant Google’s new “Intelligent Search Box” is, whether Google has already dethroned OpenAI as the l…

2 months, 4 weeks ago

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Social Media Is Quietly Taking Over Your Living Room | Behind the Numbers

Episode 1004

In today’s podcast episode, we explore what happens when social media moves from our phones to our living room TV screens, what to make of Meta’s new…

3 months ago

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Swatch x Audemars Piguet’s “Royal Pop” Collab Chaos, Miller's Soccer Ball Cooler, and More | Reimagining Retail
Swatch x Audemars Piguet’s “Royal Pop” Collab Chaos, Miller's Soccer Ball Cooler, and More | Reimagining Retail

Episode 1003

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for May, including “Most Impactful Campaign,” “Best IRL Initi…

3 months ago

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AI Might Be Wiping Out Entry-Level Jobs — and Changing the Ones That Survive | Behind the Numbers

Episode 1002

In today’s podcast episode, we discuss whether AI is actually wiping out entry-level jobs, how it’s changing marketing jobs, and whether employee ba…

3 months ago

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Caitlin Clark and the Women’s Sports Gold Rush | In the Game
Caitlin Clark and the Women’s Sports Gold Rush | In the Game

Episode 1000

On today’s podcast episode, we explore the “Clarkonomics” phenomenon by examining basketball superstar Caitlin Clark’s massive economic impact, discu…

3 months, 1 week ago

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Retail’s Biggest Shopping Festival: The Singles’ Day Opportunity with AliExpress | Reimagining Retail
Retail’s Biggest Shopping Festival: The Singles’ Day Opportunity with AliExpress | Reimagining Retail

Episode 1001

On today’s podcast episode, we discuss why the mega shopping festival Singles’ Day is so much larger than Prime Day, how the event is more interactiv…

3 months, 1 week ago

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Spotify the Lifestyle App? Can Badges Fix Spotify's AI Issue? 3 Big Questions for Spotify | Behind the Numbers

Episode 999

On today’s podcast episode, we discuss three big questions surrounding Spotify right now: Why has the audio giant’s ad revenue stalled? What would a …

3 months, 1 week ago

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Amazon’s AI Overviews Changes Discovery? Shopping AI or General AI? 3 Big Questions for Amazon | Behind the Numbers

Episode 998

On today’s podcast episode, we discuss three big questions surrounding Amazon right now: Can Amazon’s test of AI-generated search overviews reshape d…

3 months, 2 weeks ago

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