Podcast Episodes
Back to SearchWhat If? Sports Team Sponsorships, TikTok Shop's Ceiling, and a Creator–Retail Media Network Marriage | Behind the Numbers
Episode 915
On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: sports team sponsorships pushing the envelope, t…
2 months, 3 weeks ago
Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition
Episode 917
In this special edition podcast episode, EMARKETER Principal Analyst Sarah Marzano sits down for a conversation with Shawn McGahee, Senior Director, …
2 months, 3 weeks ago
The Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and Online Consumer Trust Tanks | Behind the Numbers
Episode 916
On today’s podcast, we will cover a few of the takes from our Top Trends to Watch in 2026 report. Our analysts (or bakers) will compete in a Great Br…
2 months, 3 weeks ago
A Blueprint for Better Measurement (Part 1) with Amazon Ads | EMARKETER Miniseries
Episode 914
On today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore the appeal of Amazon not just as a sales platform but also as an adverti…
2 months, 3 weeks ago
What the 2025 Thanksgiving Period Told Us About This Year’s Holiday Shopping Season | Reimagining Retail
Episode 913
On today's podcast episode, we discuss the Thanksgiving shopping season—what surprised us most, what it revealed about the fragility of the US consum…
2 months, 3 weeks ago
Better Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer Audiences, with Revry | Behind the Numbers
Episode 912
On today’s podcast episode, we discuss how LGBTQ+ streaming platform Revry has been able to gain traction in a crowded, highly competitive streaming …
3 months ago
AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the Numbers
Episode 911
On today’s podcast episode, we discuss how AI has already changed search, whether Google is in a better or worse position today because of AI’s rapid…
3 months ago
Amazon’s Grocery Dilemma: Challenges, Missed Opportunities, and the Key Ingredient | Reimagining Retail
Episode 910
On today’s podcast episode, we discuss what’s still holding Amazon back in grocery — and what could finally move the needle. Listen to the discussion…
3 months ago
CTV and Streaming Advertising Trends for 2026 Summit Panel: AI's Impact on Streaming's Ad Creative | Behind the Numbers Special Edition
Episode 907
On today’s special edition podcast episode, we explore how artificial intelligence is changing the way content and marketing is being produced for st…
3 months, 1 week ago
Advertisers Continue to Brace for Impact: How Market Pressures Are Reshaping Ad Spending Milestones This Year and Next | Behind the Numbers
Episode 909
On today’s podcast episode, we discuss how advertisers are faring amid the current economic backdrop of tariffs, inflation, and a government shutdown…
3 months, 1 week ago