Podcast Episodes
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How a Coffee Chain Made Sustainability Cool
Season 1 Episode 36
Episode 36 of Brand Storytelling with Fexingo explores how Blue Bottle Coffee turned its obsession with freshness and sustainability into a brand nar…
2 weeks, 6 days ago
How a 50-Year-Old Ice Cream Banned Its Best Flavor
Season 1 Episode 35
Episode 35 of Brand Storytelling with Fexingo. Lucas and Luna unpack the remarkable marketing story behind Ben & Jerry's decision to retire its most …
3 weeks ago
How a Chobani CEO Used His Immigrant Story to Build a Brand
Season 1 Episode 34
In this episode of Brand Storytelling with Fexingo, Lucas and Luna deconstruct how Chobani founder Hamdi Ulukaya turned his personal immigrant narrat…
3 weeks ago
How Lego Turned a Near-Bankruptcy Into a Storytelling Empire
Season 1 Episode 33
In the early 2000s, Lego was hours from bankruptcy. Its return to storytelling—not just toys—created a $10 billion empire. This episode unpacks the s…
3 weeks, 1 day ago
How A24 Turned Indie Film Into a Lifestyle Brand
Season 1 Episode 32
A24 started as a tiny indie distributor in 2012. By 2026, it's a cultural juggernaut with a loyal fan base that rivals streetwear brands. In this epi…
3 weeks, 1 day ago
How a Watch Brand Built a Cult on Storytelling Alone
Season 1 Episode 31
Episode 31 of Brand Storytelling with Fexingo dives into the remarkable marketing playbook of Shinola, the Detroit-based watchmaker that built a $1 b…
3 weeks, 2 days ago
How Shopify Turned Merchants Into Brand Storytellers
Season 1 Episode 30
In this episode, Lucas and Luna explore how Shopify transformed from a simple e-commerce platform into a storytelling engine for millions of merchant…
3 weeks, 2 days ago
How REI Took a Stand and Pissed Off Black Friday
Season 1 Episode 29
In 2015, REI did something no retailer had ever done: it closed all 143 of its stores on Black Friday and told employees to go outside instead. The c…
3 weeks, 3 days ago
How Oatly Turned a Milk Substitute Into a Movement
Season 1 Episode 28
Episode 28 of Brand Storytelling with Fexingo examines how Oatly used provocative, self-aware marketing to transform oat milk from a niche alternativ…
3 weeks, 3 days ago
How Patagonia Turned Environmentalism Into Its Marketing Engine
Season 1 Episode 27
In this episode of Brand Storytelling with Fexingo, Lucas and Luna unpack how Patagonia transformed environmental activism into a core marketing stra…
3 weeks, 4 days ago