Podcast Episodes
Back to Search
How a Seltzer Brand Turned Packaging Into a Story
Season 1 Episode 46
In this episode, Lucas and Luna break down how a small seltzer brand used nothing but its can design to build a cult following and a $250 million val…
2 weeks, 1 day ago
How a Camera Company Sold Nostalgia Not Megapixels
Season 1 Episode 45
When Fujifilm launched the X100 series in 2011, the camera industry was obsessed with one metric: megapixels. More pixels meant better cameras — that…
2 weeks, 2 days ago
How a Hot Sauce Brand Built a Media Empire
Season 1 Episode 44
In this episode of Brand Storytelling with Fexingo, Lucas and Luna examine how Heatonist, the Brooklyn-based hot sauce retailer and media company, tu…
2 weeks, 2 days ago
How Liquid Death Turned Water Into a Rebellion
Season 1 Episode 43
In this episode, Lucas and Luna break down how Liquid Death, the canned water brand founded by Mike Cessario, built a $700 million valuation by selli…
2 weeks, 3 days ago
How Liquid Death Turned Water Into a Rebellion
Season 1 Episode 42
In this episode, Lucas and Luna dissect the marketing strategy behind Liquid Death, the canned water brand that built a $700 million valuation by sel…
2 weeks, 3 days ago
How a Small Bookshop Built a Global Community
Season 1 Episode 41
How did a tiny independent bookshop in a Paris side street become a literary brand with over a million followers on Instagram and a global membership…
2 weeks, 4 days ago
How Fenty Beauty Built a Billion-Dollar Brand on Inclusion
Season 1 Episode 40
In this episode of Brand Storytelling with Fexingo, Lucas and Luna examine how Rihanna's Fenty Beauty disrupted the cosmetics industry by launching w…
2 weeks, 4 days ago
How Duolingo Turned Language Learning into Addictive Storytelling
Season 1 Episode 39
Lucas and Luna dive into Duolingo's genius narrative strategy—how the green owl became a villain, streaks became plot points, and notifications turne…
2 weeks, 5 days ago
How a Denim Brand Built a Circular Economy Story
Season 1 Episode 38
Episode 38 of Brand Storytelling with Fexingo. Lucas and Luna explore how a denim company turned its repair-and-resell program into a powerful narrat…
2 weeks, 5 days ago
How Glossier Built a Beauty Brand on Customer Stories
Season 1 Episode 37
In this episode of Brand Storytelling with Fexingo, Lucas and Luna dissect how Glossier transformed from a beauty blog into a billion-dollar empire b…
2 weeks, 6 days ago