Podcast Episodes
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How Away Suitcases Built a Travel Brand Narrative
Season 2 Episode 56
Lucas and Luna unpack how Away, the luggage startup, built a multi-billion-dollar brand not on zippers and wheels but on a narrative of liberation an…
1 week, 3 days ago
How LEGO Built a Comeback Story Brick by Brick
Season 2 Episode 55
In 2003, LEGO was on the verge of bankruptcy, losing $200 million a year and drowning in product complexity. This episode unpacks how the company reb…
1 week, 3 days ago
How Nike Storytelling Turned an Athlete Into a Movement
Season 2 Episode 54
In this episode of Brand Storytelling with Fexingo, Lucas and Luna dissect Nike's legendary narrative playbook through one specific case: the company…
1 week, 4 days ago
How Airbnb Used Host Narratives to Survive the Pandemic
Season 2 Episode 53
In this episode, Lucas and Luna explore how Airbnb leaned into storytelling during its darkest hour. When the pandemic crushed global travel in 2020,…
1 week, 4 days ago
How Liquid Death Built a Rebel Empire from Canned Water
Season 2 Episode 52
In this episode of Brand Storytelling with Fexingo, Lucas and Luna explore how Liquid Death turned canned water into a billion-dollar rebellion. They…
1 week, 5 days ago
How Warby Parker Turned Try-On Into a Brand Ritual
Season 2 Episode 51
In this episode, Lucas and Luna explore how Warby Parker turned the mundane act of trying on glasses into a branded ritual that drives customer loyal…
1 week, 5 days ago
How Oatly Turned a Milk Substitute Into a Movement
Season 1 Episode 50
In this episode of Brand Storytelling with Fexingo, Lucas and Luna dissect Oatly's unconventional marketing playbook. They explore how the Swedish oa…
1 week, 6 days ago
How Coca-Cola Won With a Personalized Can Campaign
Season 1 Episode 49
In this episode, Lucas and Luna break down Coca-Cola's 'Share a Coke' campaign — one of the most successful personalized marketing plays in history. …
1 week, 6 days ago
How Patagonia Turned Activism Into Its Marketing Strategy
Season 1 Episode 48
In this episode of Brand Storytelling with Fexingo, Lucas and Luna dissect Patagonia's radical marketing approach. They explore how the outdoor appar…
2 weeks ago
How Red Bull Built a Media Empire From a Can
Season 1 Episode 47
Lucas and Luna explore how Red Bull transformed energy drink marketing by becoming a full-fledged media company. They trace the brand's strategy from…
2 weeks ago