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How Starbucks Turned Lid Design Into Brand Storytelling
Season 2 Episode 66
In Episode 66 of Brand Storytelling with Fexingo, Lucas and Luna explore how Starbucks turned a seemingly minor design element — the lid — into a pow…
5 days, 10 hours ago
How a DTC Mattress Brand Built a Bedtime Story
Season 2 Episode 65
In this episode of Brand Storytelling with Fexingo, Lucas and Luna dive into how Casper, the direct-to-consumer mattress company, turned a commodity …
5 days, 22 hours ago
How Casper Turned a Mattress Into a Bedtime Story
Season 2 Episode 64
Mattresses are bulky, boring, and nobody wants to think about buying one. Yet Casper changed the entire industry by telling a different story. In thi…
6 days, 10 hours ago
How Glossier Built a Brand by Making Customers Feel Seen
Season 2 Episode 63
Episode 63 of Brand Storytelling with Fexingo examines how Glossier turned customer intimacy into a billion-dollar beauty brand. Lucas and Luna trace…
6 days, 22 hours ago
How a Cereal Brand Turned Packaging Into a Story
Season 2 Episode 62
Episode 62 of Brand Storytelling with Fexingo. Lucas and Luna dive into the turn-by-turn narrative strategy behind Magic Spoon—the high-protein cerea…
1 week ago
How a Running Shoe Brand Built a Cult Following Without Ads
Season 2 Episode 61
Episode 61 of Brand Storytelling with Fexingo: Lucas and Luna explore how a niche running shoe company built a fiercely loyal community without tradi…
1 week ago
How Duolingo Turned Language Learning Into Addictive Entertainment
Season 2 Episode 60
In this episode, Lucas and Luna dig into Duolingo's remarkable marketing strategy—how a language-learning app with 500 million downloads built a bran…
1 week, 1 day ago
How Heinz Redesigned Its Ketchup Bottle to Save the Brand
Season 2 Episode 59
In this episode of Brand Storytelling with Fexingo, Lucas and Luna dive into the story of Heinz's iconic glass ketchup bottle — a packaging design th…
1 week, 1 day ago
How the Dollar Shave Club Launch Video Changed Marketing Forever
Season 2 Episode 58
In 2012, a startup called Dollar Shave Club released a YouTube ad that cost $4,500 to produce and generated 12,000 orders in the first 48 hours. Luca…
1 week, 2 days ago
How Liquid Death Built a Rebel Empire from Canned Water
Season 2 Episode 57
In this episode of Brand Storytelling with Fexingo, Lucas and Luna break down how Liquid Death turned canned water into a $700 million rebellion. The…
1 week, 2 days ago