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How Liquid Death Built a Rebel Empire from Canned Water
Season 2
Episode 57
Published 1 week, 3 days ago
Description
In this episode of Brand Storytelling with Fexingo, Lucas and Luna break down how Liquid Death turned canned water into a $700 million rebellion. They explore the brand's anti-marketing marketing strategy, from punk rock aesthetics to viral content that sells a mission of killing plastic. Discover how a simple product became a cultural movement through irreverent storytelling.